MediaMath’s bankruptcy filing demonstrates the difficulties DSPs can have making money, particularly in a high-volume, low-margin programmatic world that demands differentiation. Though many advertisers have been shifting their programmatic dollars away from MediaMath’s platform as the company’s troubles slowly became public, MediaMath’s filing indicates that the company owes between $100 million and $500 million to more than 200 creditors. Among those creditors are Google, Magnite, OpenX, Pubmatic and Xandr. Magnite and PubMatic are each owed upward of $10 million, according to MediaPost....…MediaMath’s bankruptcy filing demonstrates the difficulties DSPs can have making money, particularly in a high-volume, low-margin programmatic world that demands differentiation. Though many advertisers have been shifting their programmatic dollars away from MediaMath’s platform as the company’s troubles slowly became public, MediaMath’s filing indicates that the company owes between $100 million and $500 million to more than 200 creditors. Among those creditors are Google, Magnite, OpenX, Pubmatic and Xandr. Magnite and PubMatic are each owed upward of $10 million, according to MediaPost....WW…

The fast food giant attributed U.S. sales growth to digital and delivery growth, along with culturally relevant brand and marketing. McDonald’s topped Wall Street estimates for its Q2 earnings and revenue, seeing double-digit growth across its segments despite continued macroeconomic pressures. On an earnings call, CEO Kempczinski noted that while he focused last quarter on consistency across a variety of measures, the theme of this quarter was Grimace, whose 52nd birthday celebration was central to a campaign that drove more than 3 billion views on TikTok and helped boost sales growth in...…The fast food giant attributed U.S. sales growth to digital and delivery growth, along with culturally relevant brand and marketing. McDonald’s topped Wall Street estimates for its Q2 earnings and revenue, seeing double-digit growth across its segments despite continued macroeconomic pressures. On an earnings call, CEO Kempczinski noted that while he focused last quarter on consistency across a variety of measures, the theme of this quarter was Grimace, whose 52nd birthday celebration was central to a campaign that drove more than 3 billion views on TikTok and helped boost sales growth in...WW…

Crafted with Brand Opus, the new visual identity embraces a modern aesthetic that nods to the brand’s playful, colorful roots. Jell-O is the latest CPG brand to get a makeover as marketers look to connect with consumers — and a new generation of parents — whose tastes and priorities continue to change. For Kraft Heinz, that meant updating a 178-year-old brand with an eye on the present and future, without straying too far from its playful roots. Playful experimentation is evident in how foodies on social media have driven interest in gelatin-based cakes and frozen treats made with Jell-O....…Crafted with Brand Opus, the new visual identity embraces a modern aesthetic that nods to the brand’s playful, colorful roots. Jell-O is the latest CPG brand to get a makeover as marketers look to connect with consumers — and a new generation of parents — whose tastes and priorities continue to change. For Kraft Heinz, that meant updating a 178-year-old brand with an eye on the present and future, without straying too far from its playful roots. Playful experimentation is evident in how foodies on social media have driven interest in gelatin-based cakes and frozen treats made with Jell-O....WW…

An Adalytics report that has set off a wave of heated discourse wasn’t discussed around Google’s strong Q2 earnings. After about a year of being a drag on Google’s performance, YouTube advertising bounced back in Q2. The platform’s gains arrived in the midst of a rocky ad market where many brands have clamped down on spending, with video typically being a pricier option. The earnings report overall showed Google in recovery mode after recently enacting a steep round of layoffs. As in recent quarters, bets on the TikTok-like YouTube Shorts and YouTube’s connected TV (CTV) offerings were...…An Adalytics report that has set off a wave of heated discourse wasn’t discussed around Google’s strong Q2 earnings. After about a year of being a drag on Google’s performance, YouTube advertising bounced back in Q2. The platform’s gains arrived in the midst of a rocky ad market where many brands have clamped down on spending, with video typically being a pricier option. The earnings report overall showed Google in recovery mode after recently enacting a steep round of layoffs. As in recent quarters, bets on the TikTok-like YouTube Shorts and YouTube’s connected TV (CTV) offerings were...WW…

While estimates suggest the company could lose billions in brand value, some argue Twitter’s ‘death’ occured the moment the Musk deal closed. The iconic blue bird is no more. Twitter on Monday rebranded to X, part of owner Elon Musk’s long-held vision of eventually building an “everything app” that not only acts as a social media forum, but also a place for banking, payments, multimedia content and more. The model is one that is popular in other markets, including China, but has yet to take off in the U.S. "X is the future state of unlimited interactivity — centered in audio, video,...…While estimates suggest the company could lose billions in brand value, some argue Twitter’s ‘death’ occured the moment the Musk deal closed. The iconic blue bird is no more. Twitter on Monday rebranded to X, part of owner Elon Musk’s long-held vision of eventually building an “everything app” that not only acts as a social media forum, but also a place for banking, payments, multimedia content and more. The model is one that is popular in other markets, including China, but has yet to take off in the U.S. "X is the future state of unlimited interactivity — centered in audio, video,...WW…

Nine female athletes will receive $5,000 each, with wheelchair basketball player Lindsey Zurbrugg becoming the first athlete to join the Cracker Jill roster. Cracker Jack is continuing to invest in its Cracker Jill platform as part of its efforts to spotlight female athletes and support the Women’s Sports Foundation (WSF), to which the Frito-Lay brand has given $400,000 to date to expand access and opportunities for girls and women in sport. The I Am Cracker Jill Award contest was announced in March 2023 and nine winners — among them women who specialize in football, golf, surfing,...…Nine female athletes will receive $5,000 each, with wheelchair basketball player Lindsey Zurbrugg becoming the first athlete to join the Cracker Jill roster. Cracker Jack is continuing to invest in its Cracker Jill platform as part of its efforts to spotlight female athletes and support the Women’s Sports Foundation (WSF), to which the Frito-Lay brand has given $400,000 to date to expand access and opportunities for girls and women in sport. The I Am Cracker Jill Award contest was announced in March 2023 and nine winners — among them women who specialize in football, golf, surfing,...WW…

The holiday season is undoubtedly a pivotal time for retailers, marked by heightened consumer engagement, increased spending and the potential for lasting brand impressions. However, the ever-evolving retail and marketing landscape calls for innovative strategies to captivate the audience, and augmented reality (AR) stands as a game-changer. AR places the user at the heart of a captivating story, making them an active participant in your brand’s narrative. Leveraging this technology creates meaningful connections that astonish, delight and provide genuine value. With web-based augmented...…The holiday season is undoubtedly a pivotal time for retailers, marked by heightened consumer engagement, increased spending and the potential for lasting brand impressions. However, the ever-evolving retail and marketing landscape calls for innovative strategies to captivate the audience, and augmented reality (AR) stands as a game-changer. AR places the user at the heart of a captivating story, making them an active participant in your brand’s narrative. Leveraging this technology creates meaningful connections that astonish, delight and provide genuine value. With web-based augmented...WW…