MediaMath’s bankruptcy demonstrates difficulties of DSP model
U.S. · BUSINESS · TECH · MEDIA
July 10, 20233 min read514 words
Published: July 10, 2023  |  3 min read514 words
MediaMath’s bankruptcy filing demonstrates the difficulties DSPs can have making money, particularly in a high-volume, low-margin programmatic world that demands differentiation. Though many advertisers have been shifting their programmatic dollars away from MediaMath’s platform ...
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July 26, 2023
A very good, balanced report that draws on multiple sources to paint a picture of a seemingly healthy business declaring bankruptcy amid difficulty in a low margin business.
July 26, 2023
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