Aaron Baar
Aaron Baar
CRITIC
img-contested
N/A
0 reviews
PUBLIC
img-contested
N/A
1 reviews

RECENT ARTICLES

Sort by:
No Rating
MediaMath’s bankruptcy demonstrates difficulties of DSP model

MediaMath’s bankruptcy demonstrates difficulties of DSP model

MediaMath’s bankruptcy filing demonstrates the difficulties DSPs can have making money, particularly in a high-volume, low-margin programmatic world that demands differentiation. Though many advertisers have been shifting their programmatic dollars away from MediaMath’s platform as the company’s troubles slowly became public, MediaMath’s filing indicates that the company owes between $100 million and $500 million to more than 200 creditors. Among those creditors are Google, Magnite, OpenX, Pubmatic and Xandr. Magnite and PubMatic are each owed upward of $10 million, according to MediaPost....

July 10, 2023
Share
Save
Review
  • Total 1 items
  • 1
OUTLETS
marketingdive.com

marketingdive.com

CRITIC
img-contested
N/A
PUBLIC
img-trusted
100%