While estimates suggest the company could lose billions in brand value, some argue Twitter’s ‘death’ occured the moment the Musk deal closed. The iconic blue bird is no more. Twitter on Monday rebranded to X, part of owner Elon Musk’s long-held vision of eventually building an “everything app” that not only acts as a social media forum, but also a place for banking, payments, multimedia content and more. The model is one that is popular in other markets, including China, but has yet to take off in the U.S. "X is the future state of unlimited interactivity — centered in audio, video,...…While estimates suggest the company could lose billions in brand value, some argue Twitter’s ‘death’ occured the moment the Musk deal closed. The iconic blue bird is no more. Twitter on Monday rebranded to X, part of owner Elon Musk’s long-held vision of eventually building an “everything app” that not only acts as a social media forum, but also a place for banking, payments, multimedia content and more. The model is one that is popular in other markets, including China, but has yet to take off in the U.S. "X is the future state of unlimited interactivity — centered in audio, video,...WW…
An Adalytics report that has set off a wave of heated discourse wasn’t discussed around Google’s strong Q2 earnings. After about a year of being a drag on Google’s performance, YouTube advertising bounced back in Q2. The platform’s gains arrived in the midst of a rocky ad market where many brands have clamped down on spending, with video typically being a pricier option. The earnings report overall showed Google in recovery mode after recently enacting a steep round of layoffs. As in recent quarters, bets on the TikTok-like YouTube Shorts and YouTube’s connected TV (CTV) offerings were...…An Adalytics report that has set off a wave of heated discourse wasn’t discussed around Google’s strong Q2 earnings. After about a year of being a drag on Google’s performance, YouTube advertising bounced back in Q2. The platform’s gains arrived in the midst of a rocky ad market where many brands have clamped down on spending, with video typically being a pricier option. The earnings report overall showed Google in recovery mode after recently enacting a steep round of layoffs. As in recent quarters, bets on the TikTok-like YouTube Shorts and YouTube’s connected TV (CTV) offerings were...WW…
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