RECENT ARTICLES
Who actually boycotts brands? More liberals and college grads, it turns out
advertisementadvertisementBoycott! Boycott! Boycott!advertisementadvertisementYou hear that a lot on social media these days, but do consumers actually make purchasing decisions based on the political stance of a particular brand? Many do, it turns out, but boycotts are not an even phenomenon across the political spectrum, according to new research from Morning Consult and Advertising Week.The firm found that liberal and well-educated Americans are far more likely to say they have stopped buying a product or service based on a company’s political stance compared to conservatives or...…advertisementadvertisementBoycott! Boycott! Boycott!advertisementadvertisementYou hear that a lot on social media these days, but do consumers actually make purchasing decisions based on the political stance of a particular brand? Many do, it turns out, but boycotts are not an even phenomenon across the political spectrum, according to new research from Morning Consult and Advertising Week.The firm found that liberal and well-educated Americans are far more likely to say they have stopped buying a product or service based on a company’s political stance compared to conservatives or...WW…
That guy yelling during the antitrust hearing this week? Google funds him
advertisementadvertisementWhen the House Judiciary’s antitrust subcommittee hosted the Big Tech CEOs earlier this week, the hearing veered off into chaos several times. Each time it was caused by the hysterics of the GOP’s resident attack dog, Jim Jordan of Ohio.advertisementadvertisementJordan had no obvious understanding of, or interest in, tech antitrust issues, but used his time to harangue the CEOs about their companies’ alleged censorship of conservative viewpoints (an old saw that shows up every time Congress talks to tech)—particularly Google.While questioning Google CEO Sundar...…advertisementadvertisementWhen the House Judiciary’s antitrust subcommittee hosted the Big Tech CEOs earlier this week, the hearing veered off into chaos several times. Each time it was caused by the hysterics of the GOP’s resident attack dog, Jim Jordan of Ohio.advertisementadvertisementJordan had no obvious understanding of, or interest in, tech antitrust issues, but used his time to harangue the CEOs about their companies’ alleged censorship of conservative viewpoints (an old saw that shows up every time Congress talks to tech)—particularly Google.While questioning Google CEO Sundar...WW…
Before Trump, Cambridge Analytica quietly built “psyops” for militaries
advertisementadvertisementBy Jesse Witt and Alex Pasternack Revelations of dirty tricks and improperly-harvested data have turned Cambridge Analytica into a symbol for the dark side of digital influence. And yet, while the political consultancy claimed to have helped elect Donald Trump in 2016 by psychologically profiling every American voter, its actual role in his insurgent victory has remained one of many mysteries surrounding the now-defunct company. Its cutting-edge electioneering tactics, which promised to provide clients with “behavioral understandings of your electorate,” seemed to...…advertisementadvertisementBy Jesse Witt and Alex Pasternack Revelations of dirty tricks and improperly-harvested data have turned Cambridge Analytica into a symbol for the dark side of digital influence. And yet, while the political consultancy claimed to have helped elect Donald Trump in 2016 by psychologically profiling every American voter, its actual role in his insurgent victory has remained one of many mysteries surrounding the now-defunct company. Its cutting-edge electioneering tactics, which promised to provide clients with “behavioral understandings of your electorate,” seemed to...WW…
The East Coast is sinking under water—this photographer is documenting it as it disappears
advertisementadvertisementAs climate change pushes sea levels higher around the world, the water is as the land simultaneously sinks. In low-lying Charleston, South Carolina, where the local sea level was first measured in 1921, the water has risen around a foot in the intervening century—and even when the city isn’t facing a hurricane, city streets already regularly flood.advertisementIn a new photo series, photographer J. Henry Fair is documenting American coastlines before the worst impacts of climate change happen. A new book, , focuses on his home state of South Carolina, where Fair...…advertisementadvertisementAs climate change pushes sea levels higher around the world, the water is as the land simultaneously sinks. In low-lying Charleston, South Carolina, where the local sea level was first measured in 1921, the water has risen around a foot in the intervening century—and even when the city isn’t facing a hurricane, city streets already regularly flood.advertisementIn a new photo series, photographer J. Henry Fair is documenting American coastlines before the worst impacts of climate change happen. A new book, , focuses on his home state of South Carolina, where Fair...WW…
NASA has a mind-blowing plan to map rising sea levels from space
advertisementadvertisementSea levels rising a few millimeters every year hardly sounds ominous, until NASA program scientist Nadya Vinogradova Shiffer offers a little perspective.advertisementadvertisement“When my kids asked me if three millimeters is a lot, I told them that is equivalent to adding an extra 300 trillion gallons of water every year,” she says. “If you put this water in milk jars, that would cover the distance from the sun to Pluto and back several times.”For 30 years, an uninterrupted sequence of international Earth-observing satellites has tracked —a gauge of human-induced...…advertisementadvertisementSea levels rising a few millimeters every year hardly sounds ominous, until NASA program scientist Nadya Vinogradova Shiffer offers a little perspective.advertisementadvertisement“When my kids asked me if three millimeters is a lot, I told them that is equivalent to adding an extra 300 trillion gallons of water every year,” she says. “If you put this water in milk jars, that would cover the distance from the sun to Pluto and back several times.”For 30 years, an uninterrupted sequence of international Earth-observing satellites has tracked —a gauge of human-induced...WW…
The 25 best new apps of 2019
advertisementadvertisementWith the new year approaching, it’s a great time to take stock of your app situation. Think about which apps you might , then clear them out to make room for some of these genuinely great ones. Here are 25 of the best new apps—and substantial updates—that arrived in 2019:advertisementadvertisementInfinite notes: No need to confine your ideas to the size of a printed page. Flow by Moleskine provides an endlessly scrolling notepad for jotting and sketching on an iPad—ideally with an Apple Pencil—along with customizable gestures for erasing, selecting, and more. The...…advertisementadvertisementWith the new year approaching, it’s a great time to take stock of your app situation. Think about which apps you might , then clear them out to make room for some of these genuinely great ones. Here are 25 of the best new apps—and substantial updates—that arrived in 2019:advertisementadvertisementInfinite notes: No need to confine your ideas to the size of a printed page. Flow by Moleskine provides an endlessly scrolling notepad for jotting and sketching on an iPad—ideally with an Apple Pencil—along with customizable gestures for erasing, selecting, and more. The...WW…
Beyond Meat’s first-ever TV commercial features Octavia Spencer asking, ‘What if?’
advertisementadvertisementWhen it comes to contentious topics, whether it’s politics, sports, or explaining to a 2-year-old why it may not be a good idea to flush Lego down the toilet, experts primarily recommend a soft approach rather than a hard sell.advertisementadvertisementThe same can be said about a vegetarian or meatless diet.Of course there are the myriad reasons around overall health and the environment, but shaming people into ditching steak is not a sound strategy.Beyond Meat knows this.advertisementadvertisementThe brand is launching its first-ever TV commercial today, starring...…advertisementadvertisementWhen it comes to contentious topics, whether it’s politics, sports, or explaining to a 2-year-old why it may not be a good idea to flush Lego down the toilet, experts primarily recommend a soft approach rather than a hard sell.advertisementadvertisementThe same can be said about a vegetarian or meatless diet.Of course there are the myriad reasons around overall health and the environment, but shaming people into ditching steak is not a sound strategy.Beyond Meat knows this.advertisementadvertisementThe brand is launching its first-ever TV commercial today, starring...WW…
Countries where everyone wore masks saw COVID death rates 100 times lower than projected
advertisementadvertisementWhen COVID-19 started to spread from China to other countries in late January, it seemed like Thailand—a popular destination for Chinese tourists, including thousands who had traveled from Wuhan that month—might be hit hard. But as of early June, the country has had only a little more than 3,000 confirmed cases and 58 deaths. In the U.S., the death rate per capita is more than 450 times greater.advertisementadvertisementSeveral factors likely slowed the spread of the virus in Thailand, including partial lockdowns, contact tracing, and community health volunteers...…advertisementadvertisementWhen COVID-19 started to spread from China to other countries in late January, it seemed like Thailand—a popular destination for Chinese tourists, including thousands who had traveled from Wuhan that month—might be hit hard. But as of early June, the country has had only a little more than 3,000 confirmed cases and 58 deaths. In the U.S., the death rate per capita is more than 450 times greater.advertisementadvertisementSeveral factors likely slowed the spread of the virus in Thailand, including partial lockdowns, contact tracing, and community health volunteers...WW…
Florida Democrats get threatening emails demanding that they vote for Trump
advertisementadvertisementFlorida residents registered as Democrats have reported receiving emails purporting to be from the , the far-right group, demanding they change their registration to Republican and vote for Trump.advertisementA lot of ppl registered as Dems in Florida are getting emails like this today.— Roxy Horror Picture Show???? (@redrawnoxen) The senders claim to “have gained access into the entire voting infrastructure.”“You will vote for Trump on Election Day or we will come after you,” the emails say, according to screenshots shared on Twitter.Local law enforcement...…advertisementadvertisementFlorida residents registered as Democrats have reported receiving emails purporting to be from the , the far-right group, demanding they change their registration to Republican and vote for Trump.advertisementA lot of ppl registered as Dems in Florida are getting emails like this today.— Roxy Horror Picture Show???? (@redrawnoxen) The senders claim to “have gained access into the entire voting infrastructure.”“You will vote for Trump on Election Day or we will come after you,” the emails say, according to screenshots shared on Twitter.Local law enforcement...WW…
Talk to your dogs: Their brains process speech the same way yours does
advertisementadvertisementThere’s a reason that you talk to dogs like they understand: They kinda do. Dogs’ brains process speech just like human brains do.advertisement put a dozen very cooperative golden retrievers, border collies, and a German shepherd in an fMRI machine, and murmured praise and unknown words (“such,” “as if,” “yet”) in varying intonations. They found that the dogs’ brains responded to speech just like a human brain would, processing emotional meaning separately from word meaning.In both dogs and humans, ancient, subcortical parts of the brain process intonations, while...…advertisementadvertisementThere’s a reason that you talk to dogs like they understand: They kinda do. Dogs’ brains process speech just like human brains do.advertisement put a dozen very cooperative golden retrievers, border collies, and a German shepherd in an fMRI machine, and murmured praise and unknown words (“such,” “as if,” “yet”) in varying intonations. They found that the dogs’ brains responded to speech just like a human brain would, processing emotional meaning separately from word meaning.In both dogs and humans, ancient, subcortical parts of the brain process intonations, while...WW…