RECENT ARTICLES
Facebook is the worst brand of the year
advertisementadvertisementEarly on, Facebook made one of the best ads of the pandemic.advertisementadvertisementAn emotive piano score plays over images of empty streets, classrooms, buses, and store shelves. People in masks, people in hospital beds, people in tears. All set to poet Kae Tempest reading their beautiful—and remarkably prescient—2019 work, “People’s Faces.”But the bleak images quickly gave way to those of people in touch online—laughing, smiling, talking, posting what they’re doing, how they’re feeling, all on Facebook. The tagline: “We’re never lost if we can find each...…advertisementadvertisementEarly on, Facebook made one of the best ads of the pandemic.advertisementadvertisementAn emotive piano score plays over images of empty streets, classrooms, buses, and store shelves. People in masks, people in hospital beds, people in tears. All set to poet Kae Tempest reading their beautiful—and remarkably prescient—2019 work, “People’s Faces.”But the bleak images quickly gave way to those of people in touch online—laughing, smiling, talking, posting what they’re doing, how they’re feeling, all on Facebook. The tagline: “We’re never lost if we can find each...WW…
Why Under Armour and Stephen Curry are launching Curry Brand now
advertisementadvertisementUnder Armour and NBA star Stephen Curry have been working together since 2013, but now the two are taking their relationship to the next level.advertisementadvertisementThe Golden State Warriors point guard and the apparel brand are announcing their new enterprise on November 30: . The new namesake extension will feature footwear, apparel, and accessories across multiple categories, including basketball and golf, with eventual expansion into running and women’s products.“We’ve been working on this for the last couple of years, and got to a place where Curry Brand...…advertisementadvertisementUnder Armour and NBA star Stephen Curry have been working together since 2013, but now the two are taking their relationship to the next level.advertisementadvertisementThe Golden State Warriors point guard and the apparel brand are announcing their new enterprise on November 30: . The new namesake extension will feature footwear, apparel, and accessories across multiple categories, including basketball and golf, with eventual expansion into running and women’s products.“We’ve been working on this for the last couple of years, and got to a place where Curry Brand...WW…
New Biden campaign ad fights Trump BS fire with Trump BS fire
advertisementadvertisementOne of the most common new hobbies over the past four years has been for critics of President Trump to retweet his or done on any given day. There’s always a tweet, right? Last month, during a rally speech saying, “If I lose to him, I don’t know what I’m going to do. I will never speak to you again . . . . You’ll never see me again.”advertisementadvertisementNow the Biden campaign has crafted another masterpiece using the President’s own words in new and exciting ways. Over the weekend, the praising his handling of the pandemic crisis, which included a short clip...…advertisementadvertisementOne of the most common new hobbies over the past four years has been for critics of President Trump to retweet his or done on any given day. There’s always a tweet, right? Last month, during a rally speech saying, “If I lose to him, I don’t know what I’m going to do. I will never speak to you again . . . . You’ll never see me again.”advertisementadvertisementNow the Biden campaign has crafted another masterpiece using the President’s own words in new and exciting ways. Over the weekend, the praising his handling of the pandemic crisis, which included a short clip...WW…
New Biden ad plays the presidential dog card after Trump’s rabid debate
advertisementadvertisementAfter President Trump turned the first 2020 presidential debate into a “,” perhaps you’re seeking out a little normalcy.advertisementadvertisementYou know what feels normal? Cuddling a dog.Now a new endorsement ad from a group called Dog Lovers For Joe has an ad drawing attention to the fact that President Trump is the first President without a dog in the White House in over a century.Of course, dog ownership is obviously not a prerequisite for elected office, nor should it be. But when it comes to crafting an image, there is something deeply humanizing in seeing...…advertisementadvertisementAfter President Trump turned the first 2020 presidential debate into a “,” perhaps you’re seeking out a little normalcy.advertisementadvertisementYou know what feels normal? Cuddling a dog.Now a new endorsement ad from a group called Dog Lovers For Joe has an ad drawing attention to the fact that President Trump is the first President without a dog in the White House in over a century.Of course, dog ownership is obviously not a prerequisite for elected office, nor should it be. But when it comes to crafting an image, there is something deeply humanizing in seeing...WW…
Patagonia’s new movie, ‘Public Trust,’ tells the story of President Trump stealing American land
advertisementadvertisementBack in late 2017, Patagonia made a declaration: “”advertisementadvertisementThe bold proclamation was in response to the Trump administration’s decision to reduce significantly the area around Bears Ears and Grand Staircase-Escalante that were designated as national monuments. Doing so would open up the possibility of that land being opened to commercial interests, including real-estate development, mining, and oil and gas extraction.Patagonia also went to court in an effort to protect Bears Ears National Monument.In the 2018 U.S. midterm elections, the company...…advertisementadvertisementBack in late 2017, Patagonia made a declaration: “”advertisementadvertisementThe bold proclamation was in response to the Trump administration’s decision to reduce significantly the area around Bears Ears and Grand Staircase-Escalante that were designated as national monuments. Doing so would open up the possibility of that land being opened to commercial interests, including real-estate development, mining, and oil and gas extraction.Patagonia also went to court in an effort to protect Bears Ears National Monument.In the 2018 U.S. midterm elections, the company...WW…
Why President Barack Obama is giving out his phone number today
advertisementadvertisementFormer President Barack Obama today announced a new way to stay in touch . . . his phone number.advertisementadvertisement“All right, let’s try something new. Send me a text at 773-365-9687—I want to hear how you’re doing, what’s on your mind, and how you’re planning on voting this year,” Obama posted to his social media channels. “I’ll be in touch from time to time to share what’s on my mind, too.”The former president has joined Community, the text-based platform that has attracted celebrities and artists such as Ashton Kutcher, the Jonas Brothers, Marshmello, and...…advertisementadvertisementFormer President Barack Obama today announced a new way to stay in touch . . . his phone number.advertisementadvertisement“All right, let’s try something new. Send me a text at 773-365-9687—I want to hear how you’re doing, what’s on your mind, and how you’re planning on voting this year,” Obama posted to his social media channels. “I’ll be in touch from time to time to share what’s on my mind, too.”The former president has joined Community, the text-based platform that has attracted celebrities and artists such as Ashton Kutcher, the Jonas Brothers, Marshmello, and...WW…
Beyond Meat’s first-ever TV commercial features Octavia Spencer asking, ‘What if?’
advertisementadvertisementWhen it comes to contentious topics, whether it’s politics, sports, or explaining to a 2-year-old why it may not be a good idea to flush Lego down the toilet, experts primarily recommend a soft approach rather than a hard sell.advertisementadvertisementThe same can be said about a vegetarian or meatless diet.Of course there are the myriad reasons around overall health and the environment, but shaming people into ditching steak is not a sound strategy.Beyond Meat knows this.advertisementadvertisementThe brand is launching its first-ever TV commercial today, starring...…advertisementadvertisementWhen it comes to contentious topics, whether it’s politics, sports, or explaining to a 2-year-old why it may not be a good idea to flush Lego down the toilet, experts primarily recommend a soft approach rather than a hard sell.advertisementadvertisementThe same can be said about a vegetarian or meatless diet.Of course there are the myriad reasons around overall health and the environment, but shaming people into ditching steak is not a sound strategy.Beyond Meat knows this.advertisementadvertisementThe brand is launching its first-ever TV commercial today, starring...WW…
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