Name: New Biden ad plays the presidential dog card after Trump’s rabid debate
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New Biden ad plays the presidential dog card after Trump’s rabid debate

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advertisementadvertisementAfter President Trump turned the first 2020 presidential debate into a “,” perhaps you’re seeking out a little normalcy.advertisementadvertisementYou know what feels normal? Cuddling a dog.Now a new endorsement ad from a group called Dog Lovers For Joe has an ad drawing attention to the fact that President Trump is the first President without a dog in the White House in over a century.Of course, dog ownership is obviously not a prerequisite for elected office, nor should it be. But when it comes to crafting an image, there is something deeply humanizing in seeing how public figures interact with their canine counterparts. We may disagree on policy, but just look at Ronald Reagan’s giddy face with Lucky. Or Bill Clinton with Buddy. George W. Bush frolicking with Barney. Obama Bo. Oh, and Joe Biden cuddling Champ.advertisementadvertisement is a side project of Rob Schwartz, CEO of ad agency TBWA\Chiat\Day New York. , the spot was made with fellow ad folks Patrick O’Neill, former CCO at TBWA\Chiat\Day L.A.; former Ogilvy creative exec George Tannenbaum; and editor Dan Bootzin. Schwartz told AdAge, “I was seeing all the wonderful photographs of Joe Biden and dogs on the internet and thought it was interesting,” he said, saying his research found that “dogs basically bring out the best in people.”Political coverage and posturing is so manufactured, every moment seemingly scripted, every line meticulously planned. A dog doesn’t know any of this. So politicians are arguably at their most genuine when interacting with their dogs.President Trump doesn’t have a dog, but as his refusal to condemn white supremacist groups suggests, he does seem at his most genuine when he’s blowing their whistle.advertisementadvertisementadvertisementadvertisementadvertisement

advertisementadvertisementAfter President Trump turned the first 2020 presidential debate into a “,” perhaps you’re seeking out a little normalcy.advertisementadvertisementYou know what feels normal? Cuddling a dog.Now a new endorsement ad from a group called Dog Lovers For Joe has an ad drawing attention to the fact that President Trump is the first President without a dog in the White House in over a century.Of course, dog ownership is obviously not a prerequisite for elected office, nor should it be. But when it comes to crafting an image, there is something deeply humanizing in seeing...

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Jeff Beer

Fast Company is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes eight print issues per year. Fast Company was launched in November 1995 by Alan Webber and Bill Taylor, two former Harvard Business Review editors, and publisher Mortimer Zuckerman.

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New Biden ad plays the presidential dog card after Trump’s rabid debate

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