Jesse Witt
Jesse Witt
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Before Trump, Cambridge Analytica quietly built “psyops” for militaries

Before Trump, Cambridge Analytica quietly built “psyops” for militaries

advertisementadvertisementBy Jesse Witt and Alex Pasternack Revelations of dirty tricks and improperly-harvested data have turned Cambridge Analytica into a symbol for the dark side of digital influence. And yet, while the political consultancy claimed to have helped elect Donald Trump in 2016 by psychologically profiling every American voter, its actual role in his insurgent victory has remained one of many mysteries surrounding the now-defunct company. Its cutting-edge electioneering tactics, which promised to provide clients with “behavioral understandings of your electorate,” seemed to...

September 25, 2019
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