While the article provides interesting insights on the topic, it is so brief and lacking references that it ends up only denting the surface of the topic. WIth more references the author could have still provided a short read while also helping the readers further their investigation.

It’s good to read this kind of research-based analysis. This headline at first appears obvious, but the article´s information paints a more complicated and compelling picture. I’m interested in knowing more about the connections between people´s beliefs and the impacts of those beliefs in brand purchase behavior.

This is a very brief, concise article that does a decent job explaining the real-life actions of those who boycott brands. It paints a broad picture and uses two studies from reliable sources, but it still only scratches the surface of the story.