Microsoft Advertising is rebranding its products, strategy and services, combining and renaming the technology from its recent acquisitions of Xandr and PromoteIQ, and changing some of the processes across its product line. The shift officially begins in August.The new brand strategy -- called a "transformation" by Microsoft Senior Brand Strategy Lead Richard Oliver, highlights connected services, as Microsoft looks to convince brands that its services offer more choices than Google.The change begins with search, but will expand into artificial intelligence and a variety of services from a...…Microsoft Advertising is rebranding its products, strategy and services, combining and renaming the technology from its recent acquisitions of Xandr and PromoteIQ, and changing some of the processes across its product line. The shift officially begins in August.The new brand strategy -- called a "transformation" by Microsoft Senior Brand Strategy Lead Richard Oliver, highlights connected services, as Microsoft looks to convince brands that its services offer more choices than Google.The change begins with search, but will expand into artificial intelligence and a variety of services from a...WW…

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.Subscribe to Search & Performance Marketing DailyYouTube and Google users soon will have the ability to opt out of gambling and alcohol advertisements if they don’t want to see them, using tools the companies are rollingout.The feature will start in Ad Settings beginning with YouTube Ads in the U.S., and will be introduced into Google Ads and YouTube...…Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.Subscribe to Search & Performance Marketing DailyYouTube and Google users soon will have the ability to opt out of gambling and alcohol advertisements if they don’t want to see them, using tools the companies are rollingout.The feature will start in Ad Settings beginning with YouTube Ads in the U.S., and will be introduced into Google Ads and YouTube...WW…