Name: Google, YouTube To Let Users Opt Out Of Gambling, Alcohol Ads
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Google, YouTube To Let Users Opt Out Of Gambling, Alcohol Ads

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Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.Subscribe to Search &amp; Performance Marketing DailyYouTube and Google users soon will have the ability to opt out of gambling and alcohol advertisements if they don’t want to see them, using tools the companies are rollingout.The feature will start in Ad Settings beginning with YouTube Ads in the U.S., and will be introduced into Google Ads and YouTube globally in early 2021. Countries with legal restrictionsagainst serving&nbsp;gambling&nbsp;and&nbsp;alcohol&nbsp;ads will not see any change in their policies.“We’ve heard feedback that some people would prefer to limit ads in certaincategories like alcohol, so today we’re launching a new control in Ad Settings, enabling people to see fewer alcohol ads, with gambling as an additional option,” Debbie Weinstein, vicepresident of YouTube and video global solutions, wrote in a post.This feature doesn't opt people out of all ads. The intent aims to have the ability to block all ads from a givencategory,&nbsp;but&nbsp;there are certain ads that can be difficult to categorize.&nbsp;advertisementadvertisementGoogle wants to remain fully transparent so they’re using "see fewer ads" rather than "see noads" or "block ads" to appropriately set expectations that while significantly reduced, people may still see ads related to a selected category.A company spokesperson said Google willcontinue to work to get as close as possible to blocking all ads within a selected category.Google also gained the support of the&nbsp;International Alliance for Responsible Drinking. The twoorganizations have been working with the International Alliance for Responsible Drinking (IARD) and its members such as beer, wine and spirits producers, taking into account their expertise onstandards for responsible alcohol advertising and marketing.There are other features that block or mute ads. The feature called Mute this ad has been around for some time. It lets peoplechoose the ads they would rather not see. These controls live alongside the policies determining when and where gambling and alcohol ads can be shown per local laws.This extra step givesusers greater control. It is also reversible, should someone change their mind and want to once again see the ads.&nbsp;,,,,,,,,CommentNext story loading UPCOMING EVENTS&nbsp;advertisementMore from Search &amp; Performance Marketing DailySPONSOR CONTENT

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.Subscribe to Search &amp; Performance Marketing DailyYouTube and Google users soon will have the ability to opt out of gambling and alcohol advertisements if they don’t want to see them, using tools the companies are rollingout.The feature will start in Ad Settings beginning with YouTube Ads in the U.S., and will be introduced into Google Ads and YouTube...

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Google, YouTube To Let Users Opt Out Of Gambling, Alcohol Ads

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