April 15, 20242 min read, 458 words
Published: April 15, 2024 | 2 min read, 458 words
Microsoft Advertising is rebranding its products, strategy and
services, combining and renaming the technology from its recent acquisitions of Xandr and PromoteIQ, and changing some of the processes across its product line. The shift officially begins in
August.The new brand stra...
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Apr 15
Pretty good context on the acquisition and rebranding and integration of Xandr into Microsoft's existing advertising business.
Apr 15