Sylvain Charlebois
Sylvain Charlebois
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Opinion: Tim Hortons’ identity crisis could erode chain’s long-established brand

Opinion: Tim Hortons’ identity crisis could erode chain’s long-established brand

Sylvain Charlebois is a professor of food distribution and policy, and director of the Agri-Food Analytics Lab, at Dalhousie UniversityTim Hortons is finishing what is likely one of the strangest years in its history. Most of the iconic chain’s decisions have left Canadians scratching their heads. Many of its choices in recent months have been simply inexplicable.Take the Beyond Meat burger and breakfast sandwich: Tim Hortons took the well-promoted plant-based burger off its menu in September, 2019, only two months after introducing it at most of its 4,300 locations across the country. The...

January 15, 2020
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Navigating the Grocery Aisles: How Canadians are Adapting to Soaring Food Prices and Changing Shopping Habits [Op-Ed]

Navigating the Grocery Aisles: How Canadians are Adapting to Soaring Food Prices and Changing Shopping Habits [Op-Ed]

Date:Share post:FacebookTwitterPinterestLinkedinIt’s undoubtedly been a challenging time for consumers at the grocery store, as dynamic shifts in economic landscapes and global challenges redefine our daily lives. In this era, the resilience and adaptability of individuals and communities have become paramount. Among the fundamental aspects of daily life, the cost of groceries has experienced significant fluctuations in recent times, raising concerns not only in Canada but also reverberating worldwide. These fluctuations have had multifaceted impacts on households and individuals. As...

October 5, 2023
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