HOME          LATEST STORY                    Oct. 18, 2021, 9 a.m.“We found, surprisingly, that no single feature of a headline’s writing style makes much of a difference in forecasting success.”What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers?Newsrooms grapple with this question on a daily basis. Headline writing is an art, a careful balance of both creatively informing the reader and also piquing...…HOME          LATEST STORY                    Oct. 18, 2021, 9 a.m.“We found, surprisingly, that no single feature of a headline’s writing style makes much of a difference in forecasting success.”What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers?Newsrooms grapple with this question on a daily basis. Headline writing is an art, a careful balance of both creatively informing the reader and also piquing...WW…