How A/B testing can (and can’t) improve your headline writing
U.S. · TECH · MEDIA
October 22, 20216 min read1274 words
Published: October 22, 2021  |  6 min read1274 words
HOME          LATEST STORY                    Oct. 18, 2021, 9 a.m.“We found, surprisingly, that no single feature of a headline’s...
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Great Context
October 25, 2021
This is a fantastic piece that does a deep dive and honest report on how useful A/B testing of headlines is for a news organization. I really appreciated the clear language and candid thoughts from this pair of reporters, and for those who want the takeaway in just one sentence, here it is: "A/B test your headlines to find the right one to optimize traffic in the given context and moment, but be cautious about trying to divine general writing lessons from those tests."
October 25, 2021
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