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The Last Dance Gives Big Brand Bumps to Nike and Gatorade
ByDon’t miss . Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. .Michael Jordan was one of the most sought after athlete brand ambassadors ever. The six-time NBA champion starred in plenty of commercials and, along with Magic Johnson, ushered in the age of basketball players turned business executives. Jordan is the only professional athlete billionaire, and his focus, even while dominating the NBA, was on building a brand.To Read the Full Story Become an Adweek+ SubscriberAlready a member?…ByDon’t miss . Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. .Michael Jordan was one of the most sought after athlete brand ambassadors ever. The six-time NBA champion starred in plenty of commercials and, along with Magic Johnson, ushered in the age of basketball players turned business executives. Jordan is the only professional athlete billionaire, and his focus, even while dominating the NBA, was on building a brand.To Read the Full Story Become an Adweek+ SubscriberAlready a member?WW…
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