Name: The Last Dance Gives Big Brand Bumps to Nike and Gatorade
Brand: adweek.com
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The Last Dance Gives Big Brand Bumps to Nike and Gatorade

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ByDon’t miss . Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. .Michael Jordan was one of the most sought after athlete brand ambassadors ever. The six-time NBA champion starred in plenty of commercials and, along with Magic Johnson, ushered in the age of basketball players turned business executives. Jordan is the only professional athlete billionaire, and his focus, even while dominating the NBA, was on building a brand.To Read the Full Story Become an Adweek+ SubscriberAlready a member?

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Mitch Reames

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Credible

Speculation

Anecdotal Evidence

Generalization

Stacking the Deck

Appeal to Authority

Straw Man

Slippery Slope

Emotional Appeal

Red Herring

False Dilemma

Illogical

Moral Equivalency

Ad Hominem

Correlation w/o Causation

Semantics

Begging the Question

Faulty Analogy

Non Sequitur

Bandwagon

Dogmatism

Failing Occam's Razor

Biased

Pure Opinion

Hit Piece

Racial Bias

National Bias

Religious Bias

Financial Incentive

Political Agenda

Gender Bias

Misused Image/Video

Study Misinterpreted

Mistake

Misused Term

Science Misrepresented

Factual Error

Satire

Surface Level

Lack of Reliable Sources

Sensational

Not Credible

Investigative

Balanced

Well Sourced

Great Context

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U.S.

international

business

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The Last Dance Gives Big Brand Bumps to Nike and Gatorade

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