Key PointsCoca-Cola pauses all advertising on social media on Friday announced it will be pausing paid advertising on all social media platforms globally for at least 30 days.The company clarified it was not joining the official boycott, but said "we are pausing" advertising.In the week since a  to pause their ad spending during the month of July, more than 90 marketers including , Patagonia, REI, Lending Club and The North Face have announced their intention to join, according to a  from Sleeping Giants. The group of organizations includes the Anti-Defamation...…Key PointsCoca-Cola pauses all advertising on social media on Friday announced it will be pausing paid advertising on all social media platforms globally for at least 30 days.The company clarified it was not joining the official boycott, but said "we are pausing" advertising.In the week since a  to pause their ad spending during the month of July, more than 90 marketers including , Patagonia, REI, Lending Club and The North Face have announced their intention to join, according to a  from Sleeping Giants. The group of organizations includes the Anti-Defamation...WW…

Key PointsIn this articleMajor advertisers are the "#StopHateForProfit" campaign, promising to stop spending money on  ads in July to pressure the company to do more to stop the spread of hate speech and misinformation. Although these advertisers include some big-name brands, they aren't necessarily the biggest spenders on Facebook in the U.S. For instance, none of these brands were in the top 100 spenders on Facebook in the U.S. so far this year, according to marketing analytics company Pathmatics. The growing campaign did not appear to trouble investors on Monday, as they...…Key PointsIn this articleMajor advertisers are the "#StopHateForProfit" campaign, promising to stop spending money on  ads in July to pressure the company to do more to stop the spread of hate speech and misinformation. Although these advertisers include some big-name brands, they aren't necessarily the biggest spenders on Facebook in the U.S. For instance, none of these brands were in the top 100 spenders on Facebook in the U.S. so far this year, according to marketing analytics company Pathmatics. The growing campaign did not appear to trouble investors on Monday, as they...WW…

Key PointsThe state attorneys general investigating Google for potential antitrust violations are leaning toward pushing for a breakup of its ad technology business as part of an expected suit, people familiar with the situation told CNBC.Fifty attorneys general have been probing Google's business practices for months, alongside a similar probe being led by the U.S. Department of Justice. Both the states and the DOJ are looking to file a suit against the internet giant as soon as within the next few months, the people told CNBC.  The states and the Justice Department have not yet...…Key PointsThe state attorneys general investigating Google for potential antitrust violations are leaning toward pushing for a breakup of its ad technology business as part of an expected suit, people familiar with the situation told CNBC.Fifty attorneys general have been probing Google's business practices for months, alongside a similar probe being led by the U.S. Department of Justice. Both the states and the DOJ are looking to file a suit against the internet giant as soon as within the next few months, the people told CNBC.  The states and the Justice Department have not yet...WW…

Key PointsThe epidemic has so ravaged travel, live entertainment and physical retail that companies across those industries have frozen their marketing, causing ad prices to plunge.Meanwhile, online beauty brand is generating so much business that it's snapping up ad space at a discount.6 hours agoBased in Los Angeles, Insert Name Here sells hair extensions and wigs, which are in high demand now that women are unable to visit their hairstylists. To reach all those consumers who are stuck at home, Insert Name Here is working with social media influencers to create do-it-yourself styling...…Key PointsThe epidemic has so ravaged travel, live entertainment and physical retail that companies across those industries have frozen their marketing, causing ad prices to plunge.Meanwhile, online beauty brand is generating so much business that it's snapping up ad space at a discount.6 hours agoBased in Los Angeles, Insert Name Here sells hair extensions and wigs, which are in high demand now that women are unable to visit their hairstylists. To reach all those consumers who are stuck at home, Insert Name Here is working with social media influencers to create do-it-yourself styling...WW…

Business News and FinanceVIEW IN APPKEY POINTS is renaming its ads business "Walmart Connect," and announcing a number of strategic moves, including a new offering through ad tech company . The moves are meant to help Walmart in its attempts to grow the segment by more than ten times in the next five years, the company told CNBC, and could help Walmart take on competitor . Walmart Media Group about its "massive scale" and "massive reach" to advertisers, saying 160 million customers visit its stores or its website every week.But it's still a small part of the company's...…Business News and FinanceVIEW IN APPKEY POINTS is renaming its ads business "Walmart Connect," and announcing a number of strategic moves, including a new offering through ad tech company . The moves are meant to help Walmart in its attempts to grow the segment by more than ten times in the next five years, the company told CNBC, and could help Walmart take on competitor . Walmart Media Group about its "massive scale" and "massive reach" to advertisers, saying 160 million customers visit its stores or its website every week.But it's still a small part of the company's...WW…

Key PointsIn the latest update on its plans to replace third-party cookies for advertising, said tests on one particular proposal look promising.Google planned to share some new findings showing the effectiveness of its "Federated Learning of Cohorts" proposal that's part of the Chrome browser's "Privacy Sandbox" in a blog post running Monday. The "Sandbox" is an to find alternatives to the cookie while mitigating the impact on publishers and other players. In Google's words, it was about finding a solution that both protects user privacy and lets content remain free available on the open...…Key PointsIn the latest update on its plans to replace third-party cookies for advertising, said tests on one particular proposal look promising.Google planned to share some new findings showing the effectiveness of its "Federated Learning of Cohorts" proposal that's part of the Chrome browser's "Privacy Sandbox" in a blog post running Monday. The "Sandbox" is an to find alternatives to the cookie while mitigating the impact on publishers and other players. In Google's words, it was about finding a solution that both protects user privacy and lets content remain free available on the open...WW…

Key PointsGoogle will pause political ads along with any referencing "impeachment, inauguration or protests at the U.S. Capitol" beginning Thursday."We regularly pause ads over unpredictable, 'sensitive' events when ads can be used to exploit the event or amplify misleading information," Google said in a statement Wednesday. "Beyond this, we have long-standing policies blocking content that incites violence or promotes hate and we will be extremely vigilant about enforcing on any ads that cross this line."In an email to advertisers, Google said there would not be any carveouts in the policy...…Key PointsGoogle will pause political ads along with any referencing "impeachment, inauguration or protests at the U.S. Capitol" beginning Thursday."We regularly pause ads over unpredictable, 'sensitive' events when ads can be used to exploit the event or amplify misleading information," Google said in a statement Wednesday. "Beyond this, we have long-standing policies blocking content that incites violence or promotes hate and we will be extremely vigilant about enforcing on any ads that cross this line."In an email to advertisers, Google said there would not be any carveouts in the policy...WW…

Key PointsAs the industry prepares for s change to , MKM Partners analysts said Tuesday some online ad companies such as and will be more exposed to the impacts on mobile advertising than their peers. Apple's for users to share their advertising ID, or "IDFA," that was previously buried deep in users' phones and put it front and center when they open an app. Before using an app such as Facebook that tracks your data for targeted advertising, you'll be asked to enable the tracking. Companies such as Facebook fear Apple's notice will discourage people from enabling tracking, therefore...…Key PointsAs the industry prepares for s change to , MKM Partners analysts said Tuesday some online ad companies such as and will be more exposed to the impacts on mobile advertising than their peers. Apple's for users to share their advertising ID, or "IDFA," that was previously buried deep in users' phones and put it front and center when they open an app. Before using an app such as Facebook that tracks your data for targeted advertising, you'll be asked to enable the tracking. Companies such as Facebook fear Apple's notice will discourage people from enabling tracking, therefore...WW…

Key PointsIn this articleThe day after launching an attack on 's upcoming privacy change, is running another ad prompting consumers to consider whether they would pay for apps that are currently free.Facebook on Wednesday , published a new website and ran blog posts  its arguments against Apple's privacy change, which it claims "threatens the personalized ads that millions of small businesses rely on to find and reach customers." 12 hours agoApple  on users' iPhones in the name of privacy, and it will fundamentally change the way mobile advertising works on...…Key PointsIn this articleThe day after launching an attack on 's upcoming privacy change, is running another ad prompting consumers to consider whether they would pay for apps that are currently free.Facebook on Wednesday , published a new website and ran blog posts  its arguments against Apple's privacy change, which it claims "threatens the personalized ads that millions of small businesses rely on to find and reach customers." 12 hours agoApple  on users' iPhones in the name of privacy, and it will fundamentally change the way mobile advertising works on...WW…

Mr. Paskalis will be chief strategy officer at Ad Fontes Media, which seeks to help brands feel more confident advertising with news publishers. Marketers in the digital era have become increasingly concerned about making sure their ads don’t appear near content that they or their consumers could consider objectionable. Lou Paskalis, a longtime advertising industry executive who previously held leadership roles at the marketing trade group MMA Global and Bank of America Corp., has joined a startup that seeks to rate news for reliability and bias. Ad industry executive Lou Paskalis has...…Mr. Paskalis will be chief strategy officer at Ad Fontes Media, which seeks to help brands feel more confident advertising with news publishers. Marketers in the digital era have become increasingly concerned about making sure their ads don’t appear near content that they or their consumers could consider objectionable. Lou Paskalis, a longtime advertising industry executive who previously held leadership roles at the marketing trade group MMA Global and Bank of America Corp., has joined a startup that seeks to rate news for reliability and bias. Ad industry executive Lou Paskalis has...WW…