Media Veteran Lou Paskalis Joins Group to Encourage Brands to Advertise on News
U.S. · BUSINESS · TECH · MEDIA
July 12, 20234 min read783 words
Published: July 12, 2023  |  4 min read783 words
Mr. Paskalis will be chief strategy officer at Ad Fontes Media, which seeks to help brands feel more confident advertising with news publishers. Marketers in the digital era have become increasingly concerned about making sure their ads don’t appear near content that they or thei...
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July 12, 2023
A very good, balanced article that highlights other players in the space and some of the downside concerns that have been raised in response to media rating services.
July 12, 2023
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