Max Tani
Max Tani
Media reporter mtani@semafor.comSource
Washington, D.C.
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Ad tech company makes case for journalism

Ad tech company makes case for journalism

Ad Fontes Media is most well known for its media bias charts, which attempt to illustrate source reliability and political bias. The company said that it could help flagging advertising revenue for news media companies, which has declined significantly as Facebook and Google have gobbled up digital advertising dollars. In particular, the platform was designed to help advertisers find sites with reliable news and high advertising return categories, including sports, entertainment, and lifestyle news. “The Trade Desk believes in the power of trusted journalism and the role of advertising in...

Feb 18
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Twitter bets big on ... CEO's son

Twitter bets big on ... CEO's son

Linda Yaccarino, the CEO of X, formerly Twitter, has turned the service’s Hail Mary bet on an imagined $100 million political advertising business over to someone she trusts: her son Matt Madrazo. Despite owner Elon Musk’s attempts to convert the company into a subscription-based service, the company remains dependent on an advertising business that produced about 90% of its revenue in 2021. And in the initial months after he bought Twitter, Musk expressed a keen interest in restarting the social media company’s political advertising business, which it had voluntarily shuttered in 2019. In...

Nov 19
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The Rise and Fall of the Star White House Reporter

The Rise and Fall of the Star White House Reporter

For years covering the White House was a kind of golden ticket in the media. Then came the Biden administration.Illustration by Alex FineWashington reporters have long considered the role of White House correspondent to be the crown jewel of American political journalism. It has launched high-profile television careers, scored countless reporters book deals and been bestowed on media veterans for years of ink-drenched work.But during the age of Biden, a perch inside the James S. Brady Press Briefing Room has become something altogether different. It’s become a bore.Some of those covering...

April 29, 2022
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