Name: Ad tech company makes case for journalism
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Ad tech company makes case for journalism

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Ad Fontes Media is most well known for its media bias charts, which attempt to illustrate source reliability and political bias. The company said that it could help flagging advertising revenue for news media companies, which has declined significantly as Facebook and Google have gobbled up digital advertising dollars. In particular, the platform was designed to help advertisers find sites with reliable news and high advertising return categories, including sports, entertainment, and lifestyle news. “The Trade Desk believes in the power of trusted journalism and the role of advertising in funding it,” Samantha Jacobson, the company’s chief strategy officer, told Semafor. “We are pleased that our customers will now have access to Ad Fontes’ media ratings data so that they can have as much confidence as possible that they are advertising against premium journalism content.”“It’s never been more important to support responsible journalism and broad consumer access to trustworthy news and information. GroupM is committed to championing journalism through our Responsible Investment Framework and our Back to News Initiative. We applaud Ad Fontes Media and the Trade Desk for their work to support advertiser investment in news and reach high quality audiences in trustworthy environments.” Andrew Meaden, GroupM’s global head of investment, said.(This item had been corrected to make the The Trade Desk’s role clear.)

Ad Fontes Media is most well known for its media bias charts, which attempt to illustrate source reliability and political bias. The company said that it could help flagging advertising revenue for news media companies, which has declined significantly as Facebook and Google have gobbled up digital advertising dollars. In particular, the platform was designed to help advertisers find sites with reliable news and high advertising return categories, including sports, entertainment, and lifestyle news. “The Trade Desk believes in the power of trusted journalism and the role of advertising in...

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Max Tani

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Credible

Speculation

Anecdotal Evidence

Generalization

Stacking the Deck

Appeal to Authority

Straw Man

Slippery Slope

Emotional Appeal

Red Herring

False Dilemma

Illogical

Moral Equivalency

Ad Hominem

Correlation w/o Causation

Semantics

Begging the Question

Faulty Analogy

Non Sequitur

Bandwagon

Dogmatism

Failing Occam's Razor

Biased

Pure Opinion

Hit Piece

Racial Bias

National Bias

Religious Bias

Financial Incentive

Political Agenda

Gender Bias

Misused Image/Video

Study Misinterpreted

Mistake

Misused Term

Science Misrepresented

Factual Error

Satire

Surface Level

Lack of Reliable Sources

Sensational

Not Credible

Investigative

Balanced

Well Sourced

Great Context

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Ad tech company makes case for journalism

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