Matt Skibinski
Matt Skibinski
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One subscriber or 48,000 page views? Why journalists should know the ‘unit economics’ of digital news - Lenfest Institute for Journalism

One subscriber or 48,000 page views? Why journalists should know the ‘unit economics’ of digital news - Lenfest Institute for Journalism

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February 27, 2020
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One subscriber or 48,000 pageviews: Why every journalist should know the “unit economics” of their content

One subscriber or 48,000 pageviews: Why every journalist should know the “unit economics” of their content

HOME          LATEST STORY                    Oct. 7, 2019, 10 a.m.“With the advertising people looking at the ad metrics, the subscription people looking at subscription metrics, and journalists looking at outdated metrics…nobody was looking at these metrics together to get a clear view of the business as a whole.”Imagine you’re a barista at a coffee shop. You may have no background in business, finance, or data analysis — but you still...

March 13, 2020
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