RECENT ARTICLES
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Last week, Digiday reported that several publishers’ direct-sold advertising businesses were experiencing a slow start to 2023, with their first quarter ad revenues pacing as much as 10-25% behind forecasts. But the programmatic side of the business isn’t necessarily in a better place. While publishers’ sales teams are busy tracking down clients to get them into sales meetings, the programmatic open marketplace is in a tough spot also. Three mid-size to large-size national publishers told Digiday that their RPMs (revenue earned per 1,000 page views) are down between 20-55%, while two...…Last week, Digiday reported that several publishers’ direct-sold advertising businesses were experiencing a slow start to 2023, with their first quarter ad revenues pacing as much as 10-25% behind forecasts. But the programmatic side of the business isn’t necessarily in a better place. While publishers’ sales teams are busy tracking down clients to get them into sales meetings, the programmatic open marketplace is in a tough spot also. Three mid-size to large-size national publishers told Digiday that their RPMs (revenue earned per 1,000 page views) are down between 20-55%, while two...WW…
At tech publisher Digital Trends, staffers see a 'white bro culture'
| ByOn Wednesday, June 10, the entire Digital Trends staff — approximately 130 people — spent three hours in a virtual town hall meeting. The company’s executive staff spent the bulk of that time fielding numerous questions and concerns from staffers, regarding the claims of a discriminatory workplace culture that past and current employees were airing on Twitter over the past two weeks.The tweet that had kicked off all of the online allegations was a of DT’s chief operating officer Chris Carlson dressed up as a Black racial stereotype during a company-wide “Gin and Juice”-themed party back...…| ByOn Wednesday, June 10, the entire Digital Trends staff — approximately 130 people — spent three hours in a virtual town hall meeting. The company’s executive staff spent the bulk of that time fielding numerous questions and concerns from staffers, regarding the claims of a discriminatory workplace culture that past and current employees were airing on Twitter over the past two weeks.The tweet that had kicked off all of the online allegations was a of DT’s chief operating officer Chris Carlson dressed up as a Black racial stereotype during a company-wide “Gin and Juice”-themed party back...WW…
- Total 2 items
- 1