Kayleigh Barber
Kayleigh Barber
New York City, New York
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The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals

The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals

Last week, Digiday reported that several publishers’ direct-sold advertising businesses were experiencing a slow start to 2023, with their first quarter ad revenues pacing as much as 10-25% behind forecasts. But the programmatic side of the business isn’t necessarily in a better place. While publishers’ sales teams are busy tracking down clients to get them into sales meetings, the programmatic open marketplace is in a tough spot also. Three mid-size to large-size national publishers told Digiday that their RPMs (revenue earned per 1,000 page views) are down between 20-55%, while two...

February 1, 2023
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At tech publisher Digital Trends, staffers see a 'white bro culture'

At tech publisher Digital Trends, staffers see a 'white bro culture'

| ByOn Wednesday, June 10, the entire Digital Trends staff — approximately 130 people — spent three hours in a virtual town hall meeting. The company’s executive staff spent the bulk of that time fielding numerous questions and concerns from staffers, regarding the claims of a discriminatory workplace culture that past and current employees were airing on Twitter over the past two weeks.The tweet that had kicked off all of the online allegations was a of DT’s chief operating officer Chris Carlson dressed up as a Black racial stereotype during a company-wide “Gin and Juice”-themed party back...

June 19, 2020
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