February 1, 20235 min read, 1093 words
Published: February 1, 2023 | 5 min read, 1093 words
Last week, Digiday reported that several publishers’ direct-sold advertising businesses were experiencing a slow start to 2023, with their first quarter ad revenues pacing as much as 10-25% behind forecasts. But the programmatic side of the business isn’t necessarily in a better ...
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Investigative
June 29, 2023
This is an incredibly informative, insightful, and investigative look into the current state of the programmatic advertising world that encompasses brands with ad budgets, online publishers trying to attract advertisers, and the media buyers that work at the intersection of the two. Well written piece with actual CPM figures and data.
June 29, 2023