Edith Hancock
Edith Hancock
Antitrust/Business stuff @POLITICOEurope , ex- @columbia , ex- @interhacktives , ex-drinks writer, excellent Googler | ehancock@politico.eu or DM for the appsSource
Brussels, Belgium
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Twitter’s turn to X marks the spot for EU trademark trouble

Twitter’s turn to X marks the spot for EU trademark trouble

Elon Musk’s attempt to rebrand the social media giant could run afoul of intellectual property rights. Twitter turned into X this week, marking the spot for trademark lawyers to send off legal warnings to its billionaire owner Elon Musk. Rockers Metallica, software giant Microsoft, carmaker Honda and sportswear brand Adidas all own versions of X as a trademark. There are already 262 Xs registered as trademarks with the European Union’s Intellectual Property Office, according to an agency database. These give companies exclusive rights to use X in certain design formats, for certain purposes...

July 27, 2023
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