Earlier this year, Ben Smith, the former editor-in-chief of BuzzFeed News and a onetime New York Times columnist, published a book, titled “Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral.” It explores the creation of, and the competition between, well-funded news-and-culture Web sites—BuzzFeed News and the Huffington Post among them—that began in the early two-thousands, just as the professional blogosphere was getting going. One day after the book’s May 2nd release, the Times published a Smith-authored guest essay, titled “We’re Watching the End of a Digital...…Earlier this year, Ben Smith, the former editor-in-chief of BuzzFeed News and a onetime New York Times columnist, published a book, titled “Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral.” It explores the creation of, and the competition between, well-funded news-and-culture Web sites—BuzzFeed News and the Huffington Post among them—that began in the early two-thousands, just as the professional blogosphere was getting going. One day after the book’s May 2nd release, the Times published a Smith-authored guest essay, titled “We’re Watching the End of a Digital...WW…
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