November 4, 202320 min read, 3904 words
Published: November 4, 2023 | 20 min read, 3904 words
Earlier this year, Ben Smith, the former editor-in-chief of BuzzFeed News and a onetime New York Times columnist, published a book, titled “Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral.” It explores the creation of, and the competition between, we...
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