Sustainability was top of mind for the brands and companies on this year’s Greater Good Awards shortlist as they work to create a better future. Companies continue investing in several areas for betterment — and increasingly centering causes in their mission.For instance, automaker BMW Canada earned a nomination in the Sustainability category for a campaign in support of its new electric vehicle, the iX xDrive50. The campaign aimed to increase awareness of BMW’s commitment to the environment, particularly as a leader in electric vehicles. BMW Canada worked with the agency Media Experts and...…Sustainability was top of mind for the brands and companies on this year’s Greater Good Awards shortlist as they work to create a better future. Companies continue investing in several areas for betterment — and increasingly centering causes in their mission.For instance, automaker BMW Canada earned a nomination in the Sustainability category for a campaign in support of its new electric vehicle, the iX xDrive50. The campaign aimed to increase awareness of BMW’s commitment to the environment, particularly as a leader in electric vehicles. BMW Canada worked with the agency Media Experts and...WW…

The full roster of 2023 Digiday Technology Awards winners highlighted how companies are adopting new technologies in pursuit of highly effective personalization balanced with data privacy. Among the prevalent themes this year were micro-personalization with AI, e-commerce technology as well as privacy compliance and partnerships. Putting artificial intelligence at the forefront was LivePerson, winner of Best E-Commerce Technology. The company helps brands leverage AI as part of their first point of contact with customers. As part of LivePerson’s long-time partnership with Virgin Media,...…The full roster of 2023 Digiday Technology Awards winners highlighted how companies are adopting new technologies in pursuit of highly effective personalization balanced with data privacy. Among the prevalent themes this year were micro-personalization with AI, e-commerce technology as well as privacy compliance and partnerships. Putting artificial intelligence at the forefront was LivePerson, winner of Best E-Commerce Technology. The company helps brands leverage AI as part of their first point of contact with customers. As part of LivePerson’s long-time partnership with Virgin Media,...WW…

Awards •   •Micro-personalization with AI, e-commerce technology, privacy compliance and partnerships proved the driving factors for success in this year’s Digiday Technology Awards shortlist.As the judges’ choices illustrate, the submissions that came in a cut above demonstrated brands’ passion for balancing data privacy and highly effective personalization — adopting technologies and integrating with partners to achieve both. The most-entered category this year was Best AI Tool. Typeface, a major standout in the category, is a generative AI application helping...…Awards •   •Micro-personalization with AI, e-commerce technology, privacy compliance and partnerships proved the driving factors for success in this year’s Digiday Technology Awards shortlist.As the judges’ choices illustrate, the submissions that came in a cut above demonstrated brands’ passion for balancing data privacy and highly effective personalization — adopting technologies and integrating with partners to achieve both. The most-entered category this year was Best AI Tool. Typeface, a major standout in the category, is a generative AI application helping...WW…