Name: Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are among this year’s Digiday Technology Awards finalists
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Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are among this year’s Digiday Technology Awards finalists

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Awards&nbsp;•&nbsp; &nbsp;•Micro-personalization with AI, e-commerce technology, privacy compliance and partnerships proved the driving factors for success in this year’s Digiday Technology Awards shortlist.As the judges’ choices illustrate, the submissions that came in a cut above demonstrated brands’ passion for balancing data privacy and highly effective personalization — adopting technologies and integrating with partners to achieve both.&nbsp;The most-entered category this year was Best AI Tool.&nbsp;Typeface, a major standout in the category, is a generative AI application helping businesses create personalized content quickly and effectively. Typeface combines AI’s speed with meaningful brand personalization and control, meaning companies can generate personalized content at scale but not sacrifice privacy assurances.&nbsp;Reveal Mobile boasted the greatest number of finalist nominations — four in total. As a provider of location intelligence, geofencing and campaign attribution solutions, it partnered with Offbeat to run a paid social campaign on TikTok that drove location visits for one of the agency’s national restaurant clients. With Reveal Mobile’s geotargeting platform and foot-traffic attribution reporting, the TikTok campaign provided a 30X ROI, helping to prove the value of these tactics in the brand’s media mix.&nbsp;Calendly received a nomination for Best Sales Automation Tools and Platform for its launch of Calendly Routing, which helps pressured, time-strapped sales and marketing teams to qualify, route and book meetings quickly, speeding up the sales cycle, increasing conversion rates and providing a better customer experience. Users of Calendly Routing have created an automated, effective inbound sales process that yields conversion and drives alignment with marketing teams. Some have reported gaining 10–12 hours back each month that was previously spent manually managing the scheduling process.&nbsp;Minute Media’s Asaf Peled secured a finalist spot for Founder of the Year. As a leading technology and digital content company, Minute Media provides its clients with the tools to succeed in an ever-changing digital environment by leveraging its experience as a publisher. Asaf has led the company to tremendous success, including launching its own SSP, leading to an integrated partnership with Amazon Publisher Services’ TAM. Asaf also guided Minute Media into commercial partnerships, including collaborations with WhatsApp, Pennington, Pepsi, Kay Jewelers, Kia, Expedia, DoorDash and more.&nbsp;For Best Buy-Side Programmatic Platform, Yahoo, in partnership with Marriott, snagged a finalist spot for the “Where Can We Take You” campaign. Marriott leaned further into its existing partnership with Yahoo to increase brand awareness, attract new customers and drive bookings with increased campaign efficiency and return on investment. By leveraging a wide range of Yahoo services — from an interactive mobile trip planning tool and shoppable video to impactful DOOH in luxury fitness and gold environments — the campaign resulted in 2x consumer engagement and a 50% increase in return on ad investment.&nbsp;All in all, what the judges selected in 2023 shows that tech companies are empowering advertisers and publishers to offer more targeted, personalized campaigns, resulting in better returns and elevated customer experiences.&nbsp;See the complete list of finalists below.&nbsp;Best Affiliate Marketing PlatformHilton &amp; Rakuten Advertisingimpact.comLitter-Robot &amp; PartnerizeBest AI Tool&nbsp;BENlabsDstilleryLivePerson &amp; Virgin MediaPapercupPixability + McGarrah JesseeTypefaceBest Attribution ToolDominosExperian Marketing ServicesFetchMeasured Incrementality PlatformPulsePointReveal Mobile Spectrum ReachBest Buy-Side Programmatic PlatformAdTheorentAtlas by Talon MediaMath Nexxen DSPVistar &amp; ChurchYahoo &amp; MarriottBest Content Management SystemeMagazinesBest Content Marketing PlatformCritical MassCuracity&nbsp;IssuuLinkwell HealthNativoOptimizelyBest Cookieless Identification Technologyfullthrottle.ai Havas and ID5OguryQuantcastSORT® by PerionWunderkindBest CRM PlatformAct! stc NAWAQLMerlinBest Customer Data PlatformDecile&nbsp;Epsilon Lytics &amp; Land O’LakesMongoDB and Twilio Segment Olo &amp; BelAir Cantina Treasure DataBest Data LeadJonathan Zile, PulsePointWill Sach, Director of Data Strategy at News UKBest Data Management PlatformAudigentClub Carrefour News UKPermutiveBest Data TeamDemandbaseFifty &amp; AvalonNew York Times Advertising News UKOvative GroupPulsePointBest E-Commerce TechnologyBambuser Best BuyGroupBy LivePerson &amp; Virgin MediaRevLifterYext in partnership with CasioBest Esports/ Gaming Ad TechnologyEquativ GamelightOneFootball, SPORTFIVE and Bidstack TrafficGuard VDO.AIBest Event PlatformKaltura EventsWistia LiveBest In-Store TechnologyCooler ScreensThe CR Recommended MarkBest Influencer Marketing PlatformBrandwatch GumballInfluencity&nbsp;Spectrum Brands and MavrckTaggerBest Location Data PlatformDAC &amp; TransparenSEEFoursquare InMarket and Bob Evans Farms LastmileLocala &amp; Captura Group Reveal MobileBest Marketing Analytics PlatformDigital RemedyKnown and AMC+Ovative GroupPecan Pickaxe Upwave + TheTradeDeskBest Marketing Automation PlatformClub Carrefour CognitivDominosFlight Control Fluency&nbsp;GetResponseInuit MailchimpBest Measurement SolutionBomboraFospha &amp; Huel LoopMeMeasured Incrementality PlatformDISQO Reveal MobileBest Mobile Marketing PlatformAdjust SuiteAdTheorentAppsFlyer GamelightLiftoffPLAYSTUDIOSBest Monetization Platform for PublishersAdtelligentChartboostKeystone by OutbrainNucleus &amp; VouchercloudPlaywire PubMatic’s OpenWrapBest Native Advertising PlatformAdAdapted TaboolaBest Partner Clean RoomDisneyInfoSumMiQ and BASKBest Personalization &amp; A/B Testing PlatformAmplitudeDugout&nbsp;Flight Control KFC Philippines x BrazeMoEngageOptimizelyBest Podcast Platform&nbsp;GumballBest Sales Automation Tools &amp; PlatformCalendly CongaImpartner Seismic stcBest Sell-Side Programmatic PlatformBeachfront MagniteNexxen SSPPermutive PublicaReset DigitalBest Social Marketing PlatformBrandwatch Evocalize KhorosBest Subscription PlatformBest BuyFooji Reveal MobileBest Sustainable Ad Tech PlatformAssertive YieldDuration Media Good-LoopOpenXSharethrough Viant AdtricityBest Video Ad ServerBeachfront PublicaBest Video Management PlatformBambuser Emplifi &amp; Bensons for Beds Endeavor Streaming Partnership with Feld EntertainmentKaltura TV PlatformPeerly Inc. Wildlife Studios &amp; tvScientificFounder of the YearAllego Revenue Enablement Platform, Yuchun LeeAsaf Peled, Minute MediaAudigent Founder and CEO, Drew SteinErik Requidan and Justin Hansen, Media TradecraftSabio Holdings, Aziz R.https://digiday.com/?p=514684View MoreAwardsThe 2023 Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, showcase the work being done across industries on social causes, making an impact and working for the greater good while doing business. This year, there was an emphasis on social responsibility and sustainability initiatives. Companies are prioritizing investment in the well-being and […]AwardsSustainability was top of mind for the brands and companies on this year’s Greater Good Awards shortlist as they work to create a better future. Companies continue investing in several areas for betterment — and increasingly centering causes in their mission. For instance, automaker BMW Canada earned a nomination in the Sustainability category for a […]AwardsThe 2023 Digiday Awards highlighted a surge in different techniques to gain customer engagement, from multisensory encounters to infusing cutting-edge technologies and more. This year’s winners also focused on collaborative partnerships to access untapped markets, craft distinctive offerings and spur innovation. One program that touches upon all these themes won Best In-Game Advertising Strategy — […]

Awards&nbsp;•&nbsp; &nbsp;•Micro-personalization with AI, e-commerce technology, privacy compliance and partnerships proved the driving factors for success in this year’s Digiday Technology Awards shortlist.As the judges’ choices illustrate, the submissions that came in a cut above demonstrated brands’ passion for balancing data privacy and highly effective personalization — adopting technologies and integrating with partners to achieve both.&nbsp;The most-entered category this year was Best AI Tool.&nbsp;Typeface, a major standout in the category, is a generative AI application helping...

Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are among this year’s Digiday Technology Awards finalists

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