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Ian Mallon: Setback in search for new €1.1m sponsor of Dublin GAA
X The Dubs’ hunt for a new headline commercial partner and shirt sponsor is set to go deep into overtime after an agreement which had been reached with a new investor was dropped by the big name brand. The Pitch understands that the deal was in the final stages of negotiation and was ’99 per cent there’, when the firm’s US parent pulled the plug, due to external global matters, three weeks ago. The unnamed potential ‘Primary Partner’ emerged from a group of highly interested brands with whom Dublin GAA’s commercial division had opened negotiations, last spring. The setback, while...…X The Dubs’ hunt for a new headline commercial partner and shirt sponsor is set to go deep into overtime after an agreement which had been reached with a new investor was dropped by the big name brand. The Pitch understands that the deal was in the final stages of negotiation and was ’99 per cent there’, when the firm’s US parent pulled the plug, due to external global matters, three weeks ago. The unnamed potential ‘Primary Partner’ emerged from a group of highly interested brands with whom Dublin GAA’s commercial division had opened negotiations, last spring. The setback, while...WW…
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