Taylor Soper
Taylor Soper
Managing editor @GeekWire covering Pacific Northwest innovation | @UW grad | Send news to tips@geekwire.com or DM for SignalSource
Seattle, Washington
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Augmented reality and shopping: Testing Amazon’s new virtual shoes feature

Augmented reality and shopping: Testing Amazon’s new virtual shoes feature

Trending:In-depth Amazon coverage from the tech giant’s hometown, including e-commerce, AWS, Amazon Prime, Alexa, logistics, devices, and more.Amazon is making it easier to “try before you buy” — virtually, at least.The tech giant on Thursday a new try-on feature within its iOS app that uses augmented reality to show shoppers how shoes look on their feet.We just gave it a quick test run and it was pretty slick. There’s a “Virtual Try-On” button below product images for shoes that have the functionality; brands such as New Balance, Adidas, Lacoste, and others are included at...

June 9, 2022
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Amazon now has 200 million Prime members, Bezos reveals in annual shareholders letter

Amazon now has 200 million Prime members, Bezos reveals in annual shareholders letter

Trending:In-depth Amazon coverage from the tech giant’s hometown, including e-commerce, AWS, Amazon Prime, Alexa, logistics, devices, and more.The news: , Amazon CEO Jeff Bezos said that the company has surpassed 200 million Prime members around the world. It’s the latest update since January 2020, when Amazon hit the 150 million milestone. Amazon reached 100 million Prime members in April 2018.Why it matters: The membership program, which costs $119/year or $12.99/month in the U.S., is a crucial part of Amazon’s business. A key Prime benefit is free shipping, among other perks such as...

April 15, 2021
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Biden calls out Amazon for not paying federal income tax: ‘I’m going to put an end to that’

Biden calls out Amazon for not paying federal income tax: ‘I’m going to put an end to that’

Trending:The debate over how much Amazon pays in federal income tax is heating up yet again.President Joe Biden called out the Seattle tech giant twice during a Wednesday outlining his . He cited highlighting 91 Fortune 500 companies that didn’t pay federal income tax in 2018 — “including Amazon,” Biden noted, while not mentioning any other companies. Biden noted that companies “use various loopholes so they pay not a single solitary penny in federal income tax.”Later he said: “A fireman, a teacher paying 22% — Amazon and 90 other major corporations paying zero in federal taxes? I’m going...

March 31, 2021
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