It has been a little over nine months since MediaMath’s Chapter 11 filing, proceedings that surely rank as one of the biggest financial shocks to the system in the, albeit short, history of ad tech.The demand-side platform’s demise was significant on several fronts, with some considering it a line in the sand that demarcated critical changes in the sector that occurred in recent years.   Firstly, MediaMath’s widely held status as the first DSP in digital media—at one point, it was also valued at $1 billion—indicates that success in the sector is not solely dependent on innovative...…It has been a little over nine months since MediaMath’s Chapter 11 filing, proceedings that surely rank as one of the biggest financial shocks to the system in the, albeit short, history of ad tech.The demand-side platform’s demise was significant on several fronts, with some considering it a line in the sand that demarcated critical changes in the sector that occurred in recent years.   Firstly, MediaMath’s widely held status as the first DSP in digital media—at one point, it was also valued at $1 billion—indicates that success in the sector is not solely dependent on innovative...WW…

After years of fierce debate, much handwringing, and political point-scoring (not to mention delays), it seems Google Chrome is now on course to pull support for third-party cookies by the end of the year. However, many out there still need to be convinced the eventual implementation still won’t run past the Dec. 31, 2024 deadline. Ergo, it’s worth clarifying a few facts on the current state of play. The Trade Desk has proven a prominent critical voice of Privacy Sandbox, and in June, Jeff Green told Digiday it would be a “strategic mistake” to push ahead with its trajectory. The gut...…After years of fierce debate, much handwringing, and political point-scoring (not to mention delays), it seems Google Chrome is now on course to pull support for third-party cookies by the end of the year. However, many out there still need to be convinced the eventual implementation still won’t run past the Dec. 31, 2024 deadline. Ergo, it’s worth clarifying a few facts on the current state of play. The Trade Desk has proven a prominent critical voice of Privacy Sandbox, and in June, Jeff Green told Digiday it would be a “strategic mistake” to push ahead with its trajectory. The gut...WW…

ByEarlier this year, Google rocked the online advertising world by announcing it won’t support third-party cookies in its dominant Chrome web browser starting in 2022, in a move that will disable the core mechanisms of ad targeting.  To Read the Full Story Become an Adweek+ SubscriberAlready a member?…ByEarlier this year, Google rocked the online advertising world by announcing it won’t support third-party cookies in its dominant Chrome web browser starting in 2022, in a move that will disable the core mechanisms of ad targeting.  To Read the Full Story Become an Adweek+ SubscriberAlready a member?WW…

By &All eyes in the digital media sector are fixed on Google, given the breadth of its online advertising capabilities, but its dominance has also drawn the gaze of regulators who could be weeks away from filing legal action.To Read the Full Story Become an Adweek+ SubscriberAlready a member?…By &All eyes in the digital media sector are fixed on Google, given the breadth of its online advertising capabilities, but its dominance has also drawn the gaze of regulators who could be weeks away from filing legal action.To Read the Full Story Become an Adweek+ SubscriberAlready a member?WW…