Subscribe to Entrepreneur for $5Signing out of account, Standby...Recognize that your job is to facilitate value for the customer and on their terms.ByNovember26, 2020Opinions expressed by Entrepreneur contributors are their own.As a professor at Oklahoma State University's School of , the most common question my students ask me is: How do I succeed as an ? You might think that would be difficult to answer — or even that there is no answer. But that would be a mistake.My answer is that there is an entrepreneurial rationality that greatly increases the chances of success. Unfortunately, many...…Subscribe to Entrepreneur for $5Signing out of account, Standby...Recognize that your job is to facilitate value for the customer and on their terms.ByNovember26, 2020Opinions expressed by Entrepreneur contributors are their own.As a professor at Oklahoma State University's School of , the most common question my students ask me is: How do I succeed as an ? You might think that would be difficult to answer — or even that there is no answer. But that would be a mistake.My answer is that there is an entrepreneurial rationality that greatly increases the chances of success. Unfortunately, many...WW…