On a Thursday afternoon last May, Canada's Minister of Agriculture and Agri-Food Marie-Claude Bibeau logged into a virtual meeting with Karen Proud, CEO of Fertilizer Canada, an organization representing Canada's $23-billion fertilizer industry. The meeting, also attended by assistant deputy minister Tom Rosser and special adviser on agriculture and climate change Javier Gracia-Garza, was poised to be delicate.A few months earlier, in December 2020, the government had challenged Bibeau's ministry to reduce emissions from artificial nitrogen fertilizers by 30 per cent by 2030. Nitrogen...…On a Thursday afternoon last May, Canada's Minister of Agriculture and Agri-Food Marie-Claude Bibeau logged into a virtual meeting with Karen Proud, CEO of Fertilizer Canada, an organization representing Canada's $23-billion fertilizer industry. The meeting, also attended by assistant deputy minister Tom Rosser and special adviser on agriculture and climate change Javier Gracia-Garza, was poised to be delicate.A few months earlier, in December 2020, the government had challenged Bibeau's ministry to reduce emissions from artificial nitrogen fertilizers by 30 per cent by 2030. Nitrogen...WW…

to join the conversation. Already a subscriber? .You need an active subscription to post a comment.|I'm sceptical of being able to 'measure' every aspect of regenerative farming.....our penchant for measurement has already created more problems than solutions......particularly when state of the art measurement is supposedly available, but the data is not.Given how much time we've lost, it makes more sense to support the farmers willing to reduce their reliance on fossil fuel based fertilizers, monoculture, and pesticide use........and help them move their practice into sustainable...…to join the conversation. Already a subscriber? .You need an active subscription to post a comment.|I'm sceptical of being able to 'measure' every aspect of regenerative farming.....our penchant for measurement has already created more problems than solutions......particularly when state of the art measurement is supposedly available, but the data is not.Given how much time we've lost, it makes more sense to support the farmers willing to reduce their reliance on fossil fuel based fertilizers, monoculture, and pesticide use........and help them move their practice into sustainable...WW…