Lara O'Reilly
Lara O'Reilly
@thisisinsider media and advertising editor.Source
London, England
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Google announces major shift away from precision-targeting of ads based on everything you do on the internet

Google announces major shift away from precision-targeting of ads based on everything you do on the internet

Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.An icon in the shape of a person's head and shoulders. It often indicates a user profile.Redeem nowSign up for our newsletter to get the news, trends and strategies that advertising and media pros want to know — delivered weekly to your inbox.Something is loading.Google said on Wednesday that it would move away from using technologies that track specific users as they browse the web, a move that could upend the digital advertising industry.Google had previously announced , saying its...

March 3, 2021
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Facebook's news ban has crushed traffic for Australian publishers, and news execs elsewhere are bracing for wider global fallout

Facebook's news ban has crushed traffic for Australian publishers, and news execs elsewhere are bracing for wider global fallout

An icon in the shape of a person's head and shoulders. It often indicates a user profile.Redeem nowFacebook's move Wednesday to ban news content in Australia has caused shockwaves not only among publishers Down Under but among news execs elsewhere who are wary that they could soon face similar situations as regulators bear down on Big Tech.The social networking giant blocked all Australian users and publishers from sharing or viewing news content — a ban that extended to preventing users from outside the country from viewing content published by Australian news outlets on Facebook. The ban...

February 18, 2021
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