Keerthi Vedantam
Keerthi Vedantam
Reporter at tech company writing about layoffs at tech companies. also food, health, drugs and anything I want. @CrunchbaseNewsSource
Los Angeles, California
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Generative AI Is Moving Into Adtech. But Which Companies Will Stand The Test Of Time?

Generative AI Is Moving Into Adtech. But Which Companies Will Stand The Test Of Time?

Have you ever wondered why the Netflix thumbnails for your favorite movies and TV shows change so often? The company is obsessed with figuring out exactly what kinds of visuals you will click on. And, thanks to generative AI, that obsession is going to spread. Two of the largest digital ad platforms in the world — Google and Meta — have loudly voiced their enthusiasm for artificial intelligence. Google is itching to use its generative AI platform to create ad campaigns that rival those made by advertising agencies. Companies that want to advertise on the platform will send in specific...

June 2, 2023
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