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From Bricks to Blockbuster: Lego’s 90-year rise into everything
August 9, 2022Lego Group, the company behind everyone’s favorite birthday present-turned-heel poker, turns 90 years old on August 10. So how did the wooden toy company, founded in a carpenter’s workshop 90 years ago, become a multimedia powerhouse?In 1949, the company transitioned from wooden toys to the plastic bricks we know today. But while the bricks have stayed the same, the universe has multiplied. These days, the debate over the best on-screen Batman—what might be a toss-up between Christian Bale or Robert Pattinson—can’t exclude Will Arnett, the voice of the caped Minifigure in...…August 9, 2022Lego Group, the company behind everyone’s favorite birthday present-turned-heel poker, turns 90 years old on August 10. So how did the wooden toy company, founded in a carpenter’s workshop 90 years ago, become a multimedia powerhouse?In 1949, the company transitioned from wooden toys to the plastic bricks we know today. But while the bricks have stayed the same, the universe has multiplied. These days, the debate over the best on-screen Batman—what might be a toss-up between Christian Bale or Robert Pattinson—can’t exclude Will Arnett, the voice of the caped Minifigure in...WW…
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