James Cunningham
James Cunningham
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The Week in Unity, or How to Kill a Brand - Hardcore Gamer

The Week in Unity, or How to Kill a Brand - Hardcore Gamer

For a good few decades the gold standard on how to tank a brand was New Coke.  In 1985 Coke decided to change its flavor, and that went over so well it became the textbook example of the a company being completely disconnected from what its userbase needed.  Then Elon Musk bought Twitter in 2022 and the fallout made the Coke decision seem like corporate management at its most thoughtful, but there’s still enough life left in the platform that this Tuesday’s Unity announcement practically caused it to explode.  When a company that’s as ubiquitous in gaming as Unity decides it...

September 15, 2023
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