The 2014 Maharashtra Assembly elections were just around the corner. Arjun Sharma*, a student in Mumbai, was looking for some quick money when a friend approached him with a lucrative offer. The job required Sharma to create several seemingly authentic Twitter accounts.“I created profiles and made them look real. For instance, to act as a cricket lover, I would make cricket-related posts and use a relevant profile picture,” he says. Within weeks, he was handling some 15 accounts he had created. He worked with a few other people. “A guy gave us fodder for daily posts,” he says. The accounts...…The 2014 Maharashtra Assembly elections were just around the corner. Arjun Sharma*, a student in Mumbai, was looking for some quick money when a friend approached him with a lucrative offer. The job required Sharma to create several seemingly authentic Twitter accounts.“I created profiles and made them look real. For instance, to act as a cricket lover, I would make cricket-related posts and use a relevant profile picture,” he says. Within weeks, he was handling some 15 accounts he had created. He worked with a few other people. “A guy gave us fodder for daily posts,” he says. The accounts...WW…
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