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YouTube remains dominant source of video in top Google ranking positions
There’s a perception that Google favors YouTube content above other video sites in search results. A July, 2020 Wall Street Journal found “Google searches placed YouTube videos first in video carousel results by an overwhelming margin . . . [compared with] other video platforms.”An earlier search ranking from 2017 by Perficient Digital concluded, “YouTube videos rank far more frequently in the top 10 than videos that are either self-hosted, or hosted on other video platforms.” And now a follow-up by Perficient reaffirms these findings.For its part, Google has repeatedly denied that it gives...…There’s a perception that Google favors YouTube content above other video sites in search results. A July, 2020 Wall Street Journal found “Google searches placed YouTube videos first in video carousel results by an overwhelming margin . . . [compared with] other video platforms.”An earlier search ranking from 2017 by Perficient Digital concluded, “YouTube videos rank far more frequently in the top 10 than videos that are either self-hosted, or hosted on other video platforms.” And now a follow-up by Perficient reaffirms these findings.For its part, Google has repeatedly denied that it gives...WW…
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