Web3 and the movies might seem like vastly different eras of media and entertainment, but they actually belong together.
Sports leagues, retailers, events and gaming are all beyond the Web3 exploration stage, and now Hollywood, too, must jettison its aversions to technologies that are upending conventional loyalty, merchandising and content distribution.
Movie attendance came back in 2022, driven largely by hits like “Top Gun: Maverick” and “Jurassic Park: Dominion.” Still, audience numbers have yet to return to pre-pandemic levels, as despite their seeming spectacle, major theatrical...…Web3 and the movies might seem like vastly different eras of media and entertainment, but they actually belong together.
Sports leagues, retailers, events and gaming are all beyond the Web3 exploration stage, and now Hollywood, too, must jettison its aversions to technologies that are upending conventional loyalty, merchandising and content distribution.
Movie attendance came back in 2022, driven largely by hits like “Top Gun: Maverick” and “Jurassic Park: Dominion.” Still, audience numbers have yet to return to pre-pandemic levels, as despite their seeming spectacle, major theatrical...WW…