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Bloomberg - Are you a robot?
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TV networks vowed to cut back on commercials. Instead, they stuffed in more
Copyright © 2022, Los Angeles Times | | | | Advertisement Does it seem like there are more TV ads lately? You’re not imagining it.The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite to Last quarter, commercial time rose 1%, according to Michael Nathanson, an analyst at MoffettNathanson LLC. After declining in 2017, the volume of ads increased every quarter last year and expanded again in the first half of 2019, he said. Fox was the only major cable network group to...…Copyright © 2022, Los Angeles Times | | | | Advertisement Does it seem like there are more TV ads lately? You’re not imagining it.The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite to Last quarter, commercial time rose 1%, according to Michael Nathanson, an analyst at MoffettNathanson LLC. After declining in 2017, the volume of ads increased every quarter last year and expanded again in the first half of 2019, he said. Fox was the only major cable network group to...WW…
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