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Reporting on polls? Here's how to do it responsibly - Poynter

Reporting on polls? Here's how to do it responsibly - Poynter

On the morning after the 2016 presidential election, many opinion pollsters and pundits picked at their scrambled eggs with egg on their faces. Somehow, Donald Trump had upset Hillary Clinton, the favored candidate in their polls. Journalists who provided misleading reporting to the public should have been eating humble pie. Before this year’s Nov. 3 elections, we’ll be inundated again with polls and punditry. With national and state polls proliferating, we risk drowning in bad data, said Tom Rosenstiel, executive director of the American Press Institute. Journalists shouldn’t make matters...

September 24, 2020
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