As soon as he sticks the arm out, you know this thing hasbeen rehearsed. I mean, of course it’s been rehearsed. It’s Kanye.He’s been practising for this moment in front of bathroom mirrors since he wasthirteen-years-old. His very first Grammys and his very first Grammy, off theback of his very first album. You know how it goes.Start with the throwaway line. First impressions might beeverything but a speech is something you ease into. You gain nothing bycatching your audience by surprise. And the throwaway is something you can’tmess up. You’re just warming up here.Speak slowly....…As soon as he sticks the arm out, you know this thing hasbeen rehearsed. I mean, of course it’s been rehearsed. It’s Kanye.He’s been practising for this moment in front of bathroom mirrors since he wasthirteen-years-old. His very first Grammys and his very first Grammy, off theback of his very first album. You know how it goes.Start with the throwaway line. First impressions might beeverything but a speech is something you ease into. You gain nothing bycatching your audience by surprise. And the throwaway is something you can’tmess up. You’re just warming up here.Speak slowly....WW…

As soon as he sticks the arm out, you know this thing has been rehearsed. I mean, of course it’s been rehearsed. It’s  Kanye . He’s been practising for this moment in front of bathroom mirrors since he was thirteen-years-old. His very first Grammys and his very first Grammy, off the back of his very first album. You know how it goes. Start with the throwaway line. First impressions might be everything but a speech is something you ease into. You gain nothing by catching your audience by surprise. And the throwaway is something you can’t mess up. You’re just warming up here. Speak...…As soon as he sticks the arm out, you know this thing has been rehearsed. I mean, of course it’s been rehearsed. It’s  Kanye . He’s been practising for this moment in front of bathroom mirrors since he was thirteen-years-old. His very first Grammys and his very first Grammy, off the back of his very first album. You know how it goes. Start with the throwaway line. First impressions might be everything but a speech is something you ease into. You gain nothing by catching your audience by surprise. And the throwaway is something you can’t mess up. You’re just warming up here. Speak...WW…

The story of Run the Jewels is, above all, a story of greatbranding.Type their name into YouTube and you’ll see what I mean.Their first album, ‘Run the Jewels’, begins with a song called ‘Run theJewels’, the chorus to which goes ‘Run the jewels, jewels, jewels…’. There’sthe acronym – RTJ – that crops up whenever there’s three syllables going spare.Then there’s the gun-and-fist hand-symbol that both forms the basis of allthree album covers and serves as a get-out-of-jail-free card for anyone unsurewhat to do with their hands at a gig. RTJ have turned brand recognition into anart form.But the...…The story of Run the Jewels is, above all, a story of greatbranding.Type their name into YouTube and you’ll see what I mean.Their first album, ‘Run the Jewels’, begins with a song called ‘Run theJewels’, the chorus to which goes ‘Run the jewels, jewels, jewels…’. There’sthe acronym – RTJ – that crops up whenever there’s three syllables going spare.Then there’s the gun-and-fist hand-symbol that both forms the basis of allthree album covers and serves as a get-out-of-jail-free card for anyone unsurewhat to do with their hands at a gig. RTJ have turned brand recognition into anart form.But the...WW…