You need to enable JavaScript to view this site.The art of making perfumes and colognes hasn’t changed much since the 1880s, when synthetic ingredients began to be used. Expert fragrance creators tinker with combinations of chemicals in hopes of producing compelling new scents. So Achim Daub, an executive at one of the world’s biggest makers of fragrances, Symrise, wondered what would happen if he injected artificial intelligence into the process. Would a machine suggest appealing formulas that a human might not think to try? Daub hired IBM to design a computer system that would pore over...…You need to enable JavaScript to view this site.The art of making perfumes and colognes hasn’t changed much since the 1880s, when synthetic ingredients began to be used. Expert fragrance creators tinker with combinations of chemicals in hopes of producing compelling new scents. So Achim Daub, an executive at one of the world’s biggest makers of fragrances, Symrise, wondered what would happen if he injected artificial intelligence into the process. Would a machine suggest appealing formulas that a human might not think to try? Daub hired IBM to design a computer system that would pore over...WW…

You need to enable JavaScript to view this site.In less than a decade, computers have become extremely good at diagnosing diseases, translating languages, and transcribing speech. They can outplay humans at complicated strategy games, create photorealistic images, and suggest useful replies to your emails. Yet despite these impressive achievements, artificial intelligence has glaring weaknesses. Machine-learning systems can be duped or confounded by situations they haven’t seen before. A self-driving car gets flummoxed by a scenario that a human driver could handle easily. An AI system...…You need to enable JavaScript to view this site.In less than a decade, computers have become extremely good at diagnosing diseases, translating languages, and transcribing speech. They can outplay humans at complicated strategy games, create photorealistic images, and suggest useful replies to your emails. Yet despite these impressive achievements, artificial intelligence has glaring weaknesses. Machine-learning systems can be duped or confounded by situations they haven’t seen before. A self-driving car gets flummoxed by a scenario that a human driver could handle easily. An AI system...WW…