ANNE D’INNOCENZIO and DAVID HAMILTON
ANNE D’INNOCENZIO and DAVID HAMILTON
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Surge in Wendy's complaints exposes limits to consumer tolerance of unstable prices

Surge in Wendy's complaints exposes limits to consumer tolerance of unstable prices

Consumers will pay more for a flight to Florida or for a hotel room during peak vacation times. They fork out more for a rush hour Uber ride, perhaps while grinding their teeth, and rely on apps like ParkWhiz or ParkMobile to book spots for their cars at premium prices.But a social media backlash this week to media reports that said fast-food chain Wendy’s had plans to increase menu prices during its busiest hours showed a limit to where, when and for what U.S. consumers will trade more cash for convenience. It looks like a Dave’s Double Combo or a Frosty won’t make the cut. Wendy’s...

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