Researchers from University of Wisconsin-Madison, New York Institute of Technology, University of Iowa, and Cornell University published a new paper in the Journal of Marketing that examines whether it is possible to make people feel as if the property is theirs--a feeling known as psychological ownership--and how this affects their stewardship behaviors.The study, forthcoming in the Journal of Marketing, is titled "Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods" and is authored by Joann Peck, Colleen Kirk, Andrea Luangrath, and...…Researchers from University of Wisconsin-Madison, New York Institute of Technology, University of Iowa, and Cornell University published a new paper in the Journal of Marketing that examines whether it is possible to make people feel as if the property is theirs--a feeling known as psychological ownership--and how this affects their stewardship behaviors.The study, forthcoming in the Journal of Marketing, is titled "Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods" and is authored by Joann Peck, Colleen Kirk, Andrea Luangrath, and...WW…