Name: Bazaarvoice Acquires the affable.ai Creator Marketing Platform, Becoming the First-Of-A-Kind Integrated Creator Platform
Brand: martechseries.com
SKU: martechseries-com-9
Availability: OnlineOnly

critic

Bazaarvoice Acquires the affable.ai Creator Marketing Platform, Becoming the First-Of-A-Kind Integrated Creator Platform

preview

Bazaarvoice, the leading provider of full-funnel authentic user-generated content solutions, announced today the acquisition of the affable.ai platform from Affable Technologies. With the affable.ai platform, Bazaarvoice adds creator discovery and management technology to its existing creator-managed services. This ensures clients can build a creator marketing strategy with the choice of service options that best suits their social commerce needs.“We are thrilled to acquire affable.ai, a leading technology platform specializing in AI-driven influencer marketing solutions,” said Keith Nealon, CEO of Bazaarvoice. “The creator economy will double in size to $480 billion by 2027, and there is no better time for Bazaarvoice to expand our product portfolio to address our customers’ evolving full-funnel content marketing and commerce needs.”The acquisition of the affable.ai platform accelerates Bazaarvoice customers’ ability to harness the power of social commerce, by activating content across their communities of everyday customers, creators, and brand ambassadors. According to a recent study commissioned by Bazaarvoice, creator content is the most used type of content by e-commerce sites, after branded content.Marketing Technology News:&nbsp;MarTech Interview with Tobyn Sowden, CEO at Redbrick“Our vision is to seamlessly integrate affable.ai with both our Social Commerce and Content Activation Solutions, allowing clients the unique ability to create, curate, and manage content from a single interface, and connect the silos between their social and ecommerce strategies. When combined with Bazaarvoice’s unparalleled retail distribution networks, clients have the ability to amplify their creator content to more destinations where customers shop and to measure the ROI of content in terms of brand awareness and sales, with true full-funnel data for their campaigns, unlike any other solutions available today,” added Colby Smith, EVP &amp; GM, Content Activation Solutions, Bazaarvoice.“We built&nbsp;affable.ai&nbsp;with the belief that the future of commerce will be social-led and that creators and influencers will help brands scale their reach through authentic, trusted voices. We are excited to realize this vision faster with Bazaarvoice’s leadership and expertise in social commerce,” added Nisarg Shah, co-founder, CEO of Affable Technologies, Inc.Marketing Technology News:&nbsp;First-party Customer Data: What Brands Should Do to Optimize How They Collect and Use First Party Customer DataBazaarvoiceColby SmithContentContent ActivationContent Activation Solutionscontent marketingdistribution networksecommercemanagement technologyNewsROIsocial commerceUser-Generated ContentPrev PostInuvo’s IntentKey Solution Enables Audience Targeting on Safari Browser, Despite Apple’s New Privacy RestrictionsNext PostGlobalMeet Webcast Announces Strategic Partnership with Hive Streaming for Elevated Virtual Event ExperiencesPrevNext51% of Top 100 Consumer AI Applications are Bootstrapped,…Zefr and Meta Announce Expanded AI-Powered Brand Suitability…Moz Launches Free Local Business Content Marketing Guide to…While ChatGPT Got the Headlines, Meta’s AI Took Q4…New NextGen Strategic Alliance to Expedite Digital…Writerly Poised to Break the One Million User Barrier,…SailPoint Unveils Annual “Horizons of Identity Security”…Sounder and Broadway Podcast Network Forge Pioneering…Jivox Introduces AI-Powered Creative And Media Analytics…buy modafinil onlinewhere to buy modafinil

Bazaarvoice, the leading provider of full-funnel authentic user-generated content solutions, announced today the acquisition of the affable.ai platform from Affable Technologies. With the affable.ai platform, Bazaarvoice adds creator discovery and management technology to its existing creator-managed services. This ensures clients can build a creator marketing strategy with the choice of service options that best suits their social commerce needs.“We are thrilled to acquire affable.ai, a leading technology platform specializing in AI-driven influencer marketing solutions,” said Keith...

public

MarTech Series covers the Marketing Technology (#MarTech) industry through editorial insights, trends & benchmarks.

Bazaarvoice Acquires the affable.ai Creator Marketing Platform, Becoming the First-Of-A-Kind Integrated Creator Platform

No article scores yet.

CRITIC REVIEWS

PUBLIC REVIEWS