Name: Shipup Survey Unveils Underutilized Marketing Channels & Keys to Long-Term Brand Loyalty
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Shipup Survey Unveils Underutilized Marketing Channels & Keys to Long-Term Brand Loyalty

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Shipup, a leader in the post-purchase technology market, today unveiled its inaugural US Consumer Survey Report. The report sought to obtain a multifaceted understanding of consumer behavior, satisfaction, and expectations, surveying 2,000 online shoppers from diverse age groups and across genders. Delving into the post-purchase journey of online shoppers in the United States, the report findings provide brands with invaluable insights and practical guidance for elevating post-purchase notifications, tracking mechanisms, returns processes, and more.This comes as the U.S. emerges as a global e-commerce leader, where an estimated $1.1 trillion in sales this year is bolstered by three in five shoppers making weekly online purchases. This trend is particularly pronounced among young people aged 26 to 35, where 70% participate in weekly online orders. Key data points and findings for brands from the report include:Marketing Technology News:&nbsp;Sustainability is Critically Important in JAPAC as Programmatic Thrives: New OpenX and ExchangeWire Research“Recognizing the wide-ranging habits of American consumers, from shopping frequency to post-purchase preferences, provides valuable insights and actionable intelligence for brands. In a competitive market, this report provides a roadmap for brands looking to gain a leading edge,” said Agop Ashjian, CEO of Shipup. “As more and more retailers turn to online shopping as their primary sales medium, this report underscores the need for effective and proactive communication in the post-purchase journey to retain and drive customer loyalty.”In today’s cost-conscious business environment, harnessing the post-purchase channel can enable retailers to achieve their profit goals without the need for substantial investments in acquiring new clients. Underscoring this fact,&nbsp;research from Klaviyo&nbsp;found that post-purchase messaging sees a 217% higher open rate, 500% higher click rate, and 90% higher revenue per recipient than an average email campaign.Retailers often underestimate the importance of the post-purchase experience. It is vital for them to recognize it as an untapped marketing avenue that, when effectively leveraged, has the potential to substantially boost their bottom line.Marketing Technology News:&nbsp;MarTech Interview with Jared Siegal, Founder and CEO at AditudeEmail CampaignLong-Term Brand LoyaltyMarketing ChannelsNewsnon-negotiablePost-purchase experiencepost-purchase journeypost-purchase notificationsreturns processesShipuptracking mechanismsPrev PostSocialinsider Reforms the Way Brands Are Doing Listening on Instagram With Its Newly Launched AI-Powered Social Listening FeatureNext PostNew research: 87% of Ecommerce Brands Prefer Using Images from Real Customers over Handpicked Models or Influencers for Showcasing DiversityPrevNextQlik’s Generative AI Benchmark Report Details How…Chethan Visweswar Joins the Movius Executive TeamJitterbit Names Jayashree Rajan Chief Marketing OfficerZeta Global Releases Intelligence-Powered Marketing…Customer Adoption of Amperity for Paid Media Soars to Over…Rebrandly Partners with MessageBird — Empowering…Service Objects Announces Completion of SOC 2 Certification…UiPath Announces Autopilot to Make AI at Work a RealityNTT DATA Business Solutions Publishes First Sustainability…buy modafinil onlinewhere to buy modafinil

Shipup, a leader in the post-purchase technology market, today unveiled its inaugural US Consumer Survey Report. The report sought to obtain a multifaceted understanding of consumer behavior, satisfaction, and expectations, surveying 2,000 online shoppers from diverse age groups and across genders. Delving into the post-purchase journey of online shoppers in the United States, the report findings provide brands with invaluable insights and practical guidance for elevating post-purchase notifications, tracking mechanisms, returns processes, and more.This comes as the U.S. emerges as a global...

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Shipup Survey Unveils Underutilized Marketing Channels & Keys to Long-Term Brand Loyalty

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