Name: Zefr and Meta Announce Expanded AI-Powered Brand Suitability Solution, Now Available on Facebook & Instagram Reels
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Zefr and Meta Announce Expanded AI-Powered Brand Suitability Solution, Now Available on Facebook & Instagram Reels

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Zefr, the leader in brand safety and suitability technology, is proud to announce our AI-Powered Brand Suitability Solution is now available across Facebook and Instagram Reels. This marks a significant evolution in ensuring brand safety and suitability across Meta, providing brands with unparalleled transparency into their content adjacencies on Reels – a video-rich format that demands the most sophisticated technology and AI for scaled measurement.By leveraging the massive global scale of Reels and having the tools to gauge brand suitability, advertisers can explore new reach opportunities and engage a more expansive audience, boosting their overall media efficiencies. Zefr’s cross-industry collaboration with both Meta and the Global Alliance for Responsible Media (GARM) ensures that ad-adjacent content is aligned with GARM’s safety and suitability standards.Zefr’s brand suitability verification solution for Reels provides advertisers with an intuitive Atrium dashboard, showcasing content-level examples, risk levels and impression data aligned to the GARM Safety and Suitability standards, categorizing content based on risk level. We also collaborate with Meta to ensure brand interests remain safeguarded throughout the ecosystem.Marketing Technology News:&nbsp;Bloomreach Announces Bloomreach Search and Discovery Cartridge for B2C Commerce on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace“As we look to the future of the digital landscape, we’re ensuring our global brand partners receive unparalleled transparency and reporting across the world’s largest social platforms. Our collaboration with Meta in developing this independent, AI-powered solution for Reels underscores our commitment in evolving the responsible marketing landscape,” says Richard Raddon, Co-Founder &amp; Co-CEO of Zefr.Samantha Stetson, VP, Client Council and Industry Trade Relations at Meta, said, “Working with partners like Zefr has been instrumental in providing advertisers with critical brand suitability solutions like third party verification. Our cross-industry efforts represent significant progress in our broader brand safety and suitability efforts, offering advertisers both control and transparency on the suitability of their campaigns – and we are thrilled to now offer these solutions on such Reels, an important and growing placement for clients.”Marketing Technology News:&nbsp;MarTech Interview with Tobyn Sowden, CEO at RedbrickAI-Powered BrandAI-Powered Brand SuitabilityAI-powered solutionAudienceboostingcampaignscontent-level examplesFacebookInstagram ReelsMetaNewsrisk levelssophisticated technologyverificationvideo-rich formatPrev PostRockbot’s Acquisition of Nerdy Bunny Aims to Redefine Experiential RetailNext PostDispatch Releases Distributed Commerce 2023PrevNextDell Technologies and Meta to Drive Generative AI Innovation…Contentserv and Aprimo announce strategic technology…Braze Customer Engagement Platform Now Available in AWS…LifeStreet Launches New AI Creative Solution for In-App Ad…WEX Signs Definitive Agreement to Acquire PayzerSocure Launches Industry’s Preeminent First-Party…DrivenIQ Unveils Revolutionary B2B2C First Party Data for…New Release from Vyond Unlocks Limitless Possibilities for…Freepik Acquires EyeEm to Expand Content Library and Elevate…buy modafinil onlinewhere to buy modafinil

Zefr, the leader in brand safety and suitability technology, is proud to announce our AI-Powered Brand Suitability Solution is now available across Facebook and Instagram Reels. This marks a significant evolution in ensuring brand safety and suitability across Meta, providing brands with unparalleled transparency into their content adjacencies on Reels – a video-rich format that demands the most sophisticated technology and AI for scaled measurement.By leveraging the massive global scale of Reels and having the tools to gauge brand suitability, advertisers can explore new reach...

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Zefr and Meta Announce Expanded AI-Powered Brand Suitability Solution, Now Available on Facebook & Instagram Reels

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